[{"data":1,"prerenderedAt":277},["ShallowReactive",2],{"insight-2024-holiday-guide-getting-prepared-for-q4":3},{"page":4,"related":212,"index":275},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":12,"categories":19,"contributors":24,"content":49,"thumbnailStyle":204,"schemaTypes":208,"schemaCustom":27,"faqs":10,"seo":209},"KCnI7InBToO9gk8_DcvQOQ","2025-03-06T05:19:25+00:00","2026-03-05T19:02:23+00:00","2024 Holiday Guide: Getting Prepared for Q4","2024-holiday-guide-getting-prepared-for-q4",null,"2024-09-19",{"id":13,"slug":14,"name":15,"photo":16,"role":18},"Fq1vG1_wSb6RSxIwOLOhYw","lola-behrens","Lola Behrens",{"src":17},"https://www.datocms-assets.com/151374/1741301596-lola-behrens.png?auto=format&fit=max&h=300&q=85&w=300","Marketing Manager",[20],{"id":21,"slug":22,"title":23},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",[25,31,36,41,44],{"id":26,"custom":27,"existing":28},"SlqALYJcTvG1kU_s8Jy7Wg","",{"id":29,"name":30},"VtoU1AtSSvmfcNMCEoAYDQ","Natalia Fernandez",{"id":32,"custom":27,"existing":33},"EbnM3xo2TMCAYxcNbqlm4w",{"id":34,"name":35},"E-_xbZ5aTvmcstqAXkgEzA","Lucy McQueen",{"id":37,"custom":27,"existing":38},"LTzxO13DRuG9TX64X0eQxA",{"id":39,"name":40},"MUw99c5hT82SYMbhmCJ07A","Katie Scott",{"id":42,"custom":43,"existing":10},"awT9r4x5QXOI82-DQlYvkw","Emily Graves",{"id":45,"custom":27,"existing":46},"QvmnkchdT-6SU7O41QBiRA",{"id":47,"name":48},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":50,"blocks":203},{"schema":51,"document":52},"dast",{"type":53,"children":54},"root",[55,62,67,73,77,82,86,91,95,100,104,108,127,141,150,154,159,163,167,174,178,185,189,196],{"type":56,"level":57,"children":58},"heading",2,[59],{"type":60,"value":61},"span","Your Pre-Q4 Checklist",{"type":63,"children":64},"paragraph",[65],{"type":60,"value":66},"Have you implemented the following tactics into your brand strategy for this holiday season? We made the list so that you can check it twice.",{"type":63,"children":68},[69],{"type":60,"marks":70,"value":72},[71],"strong","✅ Leverage and optimize mobile.",{"type":63,"children":74},[75],{"type":60,"value":76},"Use tools like Google Mobile-Friendly Test for site responsiveness, personalize push notifications with OneSignal, and integrate mobile payments (Apple Pay, Google Wallet).",{"type":63,"children":78},[79],{"type":60,"marks":80,"value":81},[71],"✅ Offer online chat support.",{"type":63,"children":83},[84],{"type":60,"value":85},"Launch online chat support by choosing a platform (Zendesk Chat, Intercom, Drift), training staff, setting hours, promoting the feature, personalizing interactions, and integrating it into holiday marketing.",{"type":63,"children":87},[88],{"type":60,"marks":89,"value":90},[71],"✅ Ensure a seamless shopping experience.",{"type":63,"children":92},[93],{"type":60,"value":94},"With intuitive product filters, responsive design, and curated gift guides for various occasions.",{"type":63,"children":96},[97],{"type":60,"marks":98,"value":99},[71],"✅ Consider new ways to improve your customer experience.",{"type":63,"children":101},[102],{"type":60,"value":103},"What are your customers looking for this holiday season? A personalized experience, small business feel, or efficiency in time for the holidays? Understand your audience and map your brand strategy to their unique consumer mindset.",{"type":56,"level":57,"children":105},[106],{"type":60,"value":107},"Plan for an Extended Holiday Season",{"type":63,"children":109},[110,112,125],{"type":60,"value":111},"Over the last few years, the holiday shopping season has started ",{"url":113,"meta":114,"type":121,"children":122},"https://pro.morningconsult.com/analyst-reports/2023-holiday-shopping-behaviors-timelines-chart-pack",[115,118],{"id":116,"value":117},"rel","noreferrer noopener",{"id":119,"value":120},"target","_blank","link",[123],{"type":60,"value":124},"as early as October",{"type":60,"value":126},". While we expect this trend to continue in 2024, the presidential election will delay the expected spike in demand by at least a week.",{"type":63,"children":128},[129,131,139],{"type":60,"value":130},"As mentioned in our previous ",{"url":132,"meta":133,"type":121,"children":136},"https://hellonewengen.com/insights/holiday-2024-guide-macro-level-economic-industry-trends",[134,135],{"id":116,"value":117},{"id":119,"value":120},[137],{"type":60,"value":138},"holiday guide",{"type":60,"value":140},", investing in brand awareness early is crucial to earning shopper consideration before the peak period of Black Friday/Cyber Monday.",{"type":63,"children":142},[143,145,148],{"type":60,"value":144},"Holiday spending will peak at the end of November, but consumers will continue spending in December - ",{"type":60,"marks":146,"value":147},[71],"roughly 20% of all holiday spending will take place in the 10 days leading up to Christmas",{"type":60,"value":149},".",{"type":56,"level":57,"children":151},[152],{"type":60,"value":153},"2024 Holiday Creative Success Pillars",{"type":63,"children":155},[156],{"type":60,"marks":157,"value":158},[71],"🎨 Diversified Creative",{"type":63,"children":160},[161],{"type":60,"value":162},"Produce diverse holiday ad creative in a variety of formats, with messaging that aligns with your audience’s values and behaviors.",{"type":63,"children":164},[165],{"type":60,"value":166},"Center your messaging around promotions, product availability, convenience, and quality. Plus, leverage generative AI to aid in the creative ideation process.",{"type":63,"children":168},[169,171],{"type":60,"value":170},"🗣️ ",{"type":60,"marks":172,"value":173},[71],"Values & Promotions",{"type":63,"children":175},[176],{"type":60,"value":177},"Emphasize value amid economic uncertainty by maintaining competitive prices. Consider promoting Buy Now, Pay Later programs, which continue to gain in popularity.",{"type":63,"children":179},[180,182],{"type":60,"value":181},"📑 ",{"type":60,"marks":183,"value":184},[71],"Transparency",{"type":63,"children":186},[187],{"type":60,"value":188},"Transparent communication is crucial for building brand trust amid consumer scrutiny and poor customer experience. Be upfront about shipping timelines and clearly communicate product expectations and quality.",{"type":63,"children":190},[191,193],{"type":60,"value":192},"📈 ",{"type":60,"marks":194,"value":195},[71],"Trending Products",{"type":63,"children":197},[198,200],{"type":60,"value":199},"Ensure that your ad creative represents popular and most-loved seasonal products. ",{"type":60,"marks":201,"value":202},[71],"In 2024, top gifts will include gourmet snacks, chocolate and candy, specialty coffee and tea, baked goods, “you-pick” gift cards, tech gadgets, stylish home decor, and eco-friendly products.",[],{"id":205,"type":206,"part":10,"year":207},"fzMNUDtPQ_SPdelLSo1HsA","thumbnail_holiday_guide_block","2024",[],{"title":210,"description":211,"image":10},"2024 Holiday Guide: Getting Ready for Q4 | New Engen","A practical Q4 readiness guide for ecommerce and retail brands: planning timelines, site and CX prep, creative, inventory, and media steps to take now.",[213,238,256],{"slug":214,"title":215,"date":10,"categories":216,"thumbnail":221,"thumbnailStyle":10},"new-engen-acquires-grapevine-to-expand-creator-led-paid-social-capabilities","New Engen Acquires Grapevine to Expand Creator-Led Paid Social Capabilities",[217],{"id":218,"slug":219,"title":220},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"alt":10,"title":10,"focalPoint":222,"width":224,"height":225,"thumbnail":226,"small":227,"medium":228,"responsiveImage":229},{"x":223,"y":223},0.5,3360,1716,"https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":230,"webpSrcSet":27,"sizes":231,"src":232,"width":233,"height":234,"aspectRatio":235,"alt":10,"title":10,"base64":236,"bgColor":237},"https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 610w,https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 1220w,https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1830w,https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=2440&q=85&w=2440 2440w","(max-width: 2440px) 100vw, 2440px","https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=2440&q=85&w=2440",2440,1246,1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgFCgoFBQwFBQUFBREJCgUMFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAABv/EABQQAQAAAAAAAAAAAAAAAAAAAAD/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgb/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwC9ARxQAB//2Q==","#cbe460",{"slug":239,"title":240,"date":241,"categories":242,"thumbnail":10,"thumbnailStyle":251},"the-bill-that-could-ban-tiktok-has-been-signed-into-law-what-now","The Bill That Could Ban TikTok Has Been Signed Into Law. What Now?","2024-05-07",[243,247],{"id":244,"slug":245,"title":246},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"id":248,"slug":249,"title":250},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":252,"type":253,"title":240,"date":10,"logo":10,"bg":254,"color":10},"TndFuDdbSvOAsLSSne85VQ","thumbnail_event_block",{"hex":255},"#CCE561",{"slug":257,"title":258,"date":10,"categories":259,"thumbnail":10,"thumbnailStyle":264},"the-current-austin-brown-on-ai-accountability-holiday-retail-media","The Current: Austin Brown on AI, Accountability, & Holiday Retail Media",[260],{"id":261,"slug":262,"title":263},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":265,"type":266,"image":267,"photo":269,"logo":271,"bg":273},"Apc59SQAT9uqDBYeugo9Gw","thumbnail_media_mention_block",{"thumbnail":268},"https://www.datocms-assets.com/151374/1766091156-the-current_austin-brown_retail-media.png?auto=format&fit=max&h=600&q=85&w=700",{"url":270},"https://www.datocms-assets.com/151374/1766091304-austin-brown.png",{"url":272},"https://www.datocms-assets.com/151374/1766091462-the-current_austin-brown_thumbnail.png",{"hex":274},"#FAF2E8",{"relatedText":276},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339433196]