[{"data":1,"prerenderedAt":260},["ShallowReactive",2],{"insight-2025-holiday-guide-for-brands-marketing-leaders":3},{"page":4,"related":202,"index":258},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":11,"categories":29,"contributors":34,"content":35,"thumbnailStyle":11,"schemaTypes":193,"schemaCustom":198,"faqs":11,"seo":199},"YGg3McMjRlivjfxb1MzuYQ","2025-10-22T17:10:55+01:00","2025-11-12T19:33:12+00:00","2025 Holiday Guide for Brands & Marketing Leaders","2025-holiday-guide-for-brands-marketing-leaders",{"alt":11,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},null,{"x":13,"y":13},0.5,3000,1687,"https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":24,"height":25,"aspectRatio":26,"alt":11,"title":11,"base64":27,"bgColor":28},"https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 610w,https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 1220w,https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1830w,https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440 2440w","","(max-width: 2440px) 100vw, 2440px","https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440",2440,1372,1.7783046828689981,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgVDxIWDhgNFg0ODxMNFhEYFxUZGCIVFiEmHysjGh0oHSEWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OFQUMFS8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAZAAABBQAAAAAAAAAAAAAAAAABAAIDBAX/xAAbEAACAwADAAAAAAAAAAAAAAABBAACAwUREv/EABUBAQEAAAAAAAAAAAAAAAAAAAIA/8QAFhEBAQEAAAAAAAAAAAAAAAAAAAIB/9oADAMBAAIRAxEAPwDPK5skRGLcV7XsYbMWqkZBhyetMCBDqtUZSOPcUDLt9KnsRSB//9k=","#e75c31",[30],{"id":31,"slug":32,"title":33},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",[],{"value":36,"blocks":186},{"schema":37,"document":38},"dast",{"type":39,"children":40},"root",[41,47,50,56,60,64,68,72,76,80,84,88,181,184],{"type":42,"children":43},"paragraph",[44],{"type":45,"value":46},"span","Plan smarter for the season that matters most. This free guide distills the trends, channel shifts, and brand strategies shaping peak performance in Q4 2025.",{"item":48,"type":49},"Vccr3ynTR0CxGgkIQdewvw","block",{"type":51,"level":52,"children":53},"heading",2,[54],{"type":45,"value":55},"Inside the 2025 Holiday Guide",{"type":42,"children":57},[58],{"type":45,"value":59},"The 2025 holiday season brings a compressed timeline, cost-conscious shoppers, and new platform dynamics. This guide unpacks how marketers should plan, spend, and pivot—backed by strategic POVs and tactical checklists.",{"type":42,"children":61},[62],{"type":45,"value":63},"From earlier shopping cycles to retail media’s rising role, learn how smart brands are adjusting their media mix, creative messaging, and promotional strategy to meet the moment.",{"type":51,"level":52,"children":65},[66],{"type":45,"value":67},"Why Download This Guide?",{"type":42,"children":69},[70],{"type":45,"value":71},"Developed by New Engen’s media, strategy, and creative experts, this report is your end-of-year operating manual. Inside, you'll find:",{"type":42,"children":73},[74],{"type":45,"value":75}," ✔️ Trends shaping holiday behavior and conversion timing\n✔️ Cross-channel guidance for social, search, programmatic, and affiliate\n✔️ Creative strategy, from UGC to offer architecture\n✔️ Testing and measurement considerations for Q4 pacing\n✔️ Holiday planning checklist to align teams and timelines\n✔️ POV from Outdoor Industry Executive Damien Huang on building confidence amid uncertainty",{"type":51,"level":52,"children":77},[78],{"type":45,"value":79},"Download the Free Guide",{"type":42,"children":81},[82],{"type":45,"value":83},"Fill out the form to get instant access to the full 2025 Holiday Guide—packed with trends, strategies, and planning tools to help you win this season.",{"type":51,"level":52,"children":85},[86],{"type":45,"value":87},"2025 Holiday Guide FAQs",{"type":89,"style":90,"children":91},"list","numbered",[92,109,124,139,154],{"type":93,"children":94},"listItem",[95,101],{"type":42,"children":96},[97],{"type":45,"marks":98,"value":100},[99],"strong","What is the 2025 Holiday Guide?",{"type":89,"style":90,"children":102},[103],{"type":93,"children":104},[105],{"type":42,"children":106},[107],{"type":45,"value":108},"A free, strategic report built for marketers navigating this year’s compressed and competitive Q4 season. It includes trends, cross-channel strategy, creative guidance, and a planning checklist.",{"type":93,"children":110},[111,116],{"type":42,"children":112},[113],{"type":45,"marks":114,"value":115},[99],"Who should read this guide?",{"type":89,"style":90,"children":117},[118],{"type":93,"children":119},[120],{"type":42,"children":121},[122],{"type":45,"value":123},"Ideal for CMOs, VPs, and Directors of Marketing, Digital, E-commerce, and Growth at brands across active lifestyle, retail, beauty, travel, CPG, and more.",{"type":93,"children":125},[126,131],{"type":42,"children":127},[128],{"type":45,"marks":129,"value":130},[99],"What topics does the guide cover?",{"type":89,"style":90,"children":132},[133],{"type":93,"children":134},[135],{"type":42,"children":136},[137],{"type":45,"value":138},"You’ll get data-backed insights on consumer timing, cross-channel media strategy, influencer and UGC trends, promotional planning, and creative best practices for high-stakes holiday campaigns.",{"type":93,"children":140},[141,146],{"type":42,"children":142},[143],{"type":45,"marks":144,"value":145},[99],"Is it really free?",{"type":89,"style":90,"children":147},[148],{"type":93,"children":149},[150],{"type":42,"children":151},[152],{"type":45,"value":153},"Yes—just fill out the form to download the full guide instantly.",{"type":93,"children":155},[156,161],{"type":42,"children":157},[158],{"type":45,"marks":159,"value":160},[99],"Where can I find more insights like this?",{"type":89,"style":90,"children":162},[163],{"type":93,"children":164},[165],{"type":42,"children":166},[167,169,179],{"type":45,"value":168},"Visit the",{"url":170,"type":171,"children":172},"https://hellonewengen.com/insights","link",[173,175],{"type":45,"value":174}," ",{"type":45,"marks":176,"value":178},[177],"underline","New Engen blog",{"type":45,"value":180}," for trend POVs, campaign breakdowns, and cross-channel strategy.",{"type":42,"children":182},[183],{"type":45,"value":21},{"item":185,"type":49},"LUUAu4URT5KJRzMUyoZxzA",[187,191],{"id":48,"type":188,"label":189,"script":190},"hubspot_block","DOWNLOAD THE FREE GUIDE","\u003Cscript charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\">\u003C/script>\n\u003Cscript>\n  hbspt.forms.create({\n    portalId: \"46586773\",\n    formId: \"2d360cc5-2b4c-4df0-a604-62d0e4682ab3\",\n    region: \"na1\"\n  });\n\u003C/script>",{"id":185,"type":188,"label":192,"script":190},"DOWNLOAD NOW",[194,196],{"title":195},"webpage",{"title":197},"organization","\u003Cscript type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Report\",\n      \"@id\": \"https://hellonewengen.com/insights/2025-holiday-guide-for-brands-marketing-leaders/#holidayGuide2025\",\n      \"name\": \"2025 Holiday Guide for Brands & Marketing Leaders\",\n      \"url\": \"https://hellonewengen.com/insights/2025-holiday-guide-for-brands-marketing-leaders/\",\n      \"description\": \"New Engen’s free 2025 Holiday Guide distills data-backed trends, omnichannel strategies, and campaign tactics to help marketers navigate a compressed and competitive Q4 season. 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\u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339430041]