[{"data":1,"prerenderedAt":161},["ShallowReactive",2],{"insight-adweek-justin-hayashi-google-agency-strategy-2026":3},{"page":4,"related":114,"index":159},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":10,"author":11,"categories":18,"contributors":23,"content":24,"thumbnailStyle":96,"schemaTypes":107,"schemaCustom":108,"faqs":9,"seo":109},"JdkCpr3MQ9WYOZ0wy1MryA","2026-01-28T19:58:30+00:00","Adweek: Justin Hayashi on Google’s Shifting Agency Strategy in 2026","adweek-justin-hayashi-google-agency-strategy-2026",null,"2026-01-28",{"id":12,"slug":13,"name":14,"photo":15,"role":17},"Hs_lX0oATXio0yEnHQx7Og","shayla-crowder","Shayla Crowder",{"src":16},"https://www.datocms-assets.com/151374/1779306598-vp-headshots-3.png?auto=format&fit=max&h=300&q=85&w=300","Senior Marketing Manager",[19],{"id":20,"slug":21,"title":22},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[],{"value":25,"blocks":91},{"schema":26,"document":27},"dast",{"type":28,"children":29},"root",[30,40,52,64,68,71,87],{"type":31,"children":32},"paragraph",[33,38],{"type":34,"marks":35,"value":37},"span",[36],"strong","SEATTLE, WA",{"type":34,"value":39}," - In Adweek's January 27, 2026 article, New Engen CEO Justin Hayashi weighs in on Google's strategic reorganization of its mid-market agency operations.",{"type":31,"children":41},[42,50],{"url":43,"type":44,"children":45},"https://www.linkedin.com/in/justinhayashi/","link",[46],{"type":34,"marks":47,"value":49},[48],"underline","Justin",{"type":34,"value":51}," is the Founder and CEO of New Engen, specializing in marketing measurement and leveraging customer insights to inform data-driven strategies for brands at scale.",{"type":31,"children":53},[54,56,62],{"type":34,"value":55},"The piece spotlights the promotion of ",{"url":57,"type":44,"children":58},"https://www.linkedin.com/in/jitendra-kumar-93350b6/",[59],{"type":34,"marks":60,"value":61},[48],"Jitendra Kumar",{"type":34,"value":63}," to lead the newly unified agency group, managing relationships with over 200 mid-market firms, both independent and holding company-owned.",{"type":31,"children":65},[66],{"type":34,"value":67},"The move reflects Google's aim to go beyond selling ad products, and instead offer more holistic, full-stack solutions like AI-powered tools and integrated services. It's a shift that reflects Google's wider effort toward further technology integration with its agency partners.",{"item":69,"type":70},"OHSqI3pDSvedFAqdHJLRZg","block",{"type":31,"children":72},[73,75,85],{"type":34,"value":74},"To learn more about Google's evolving agency strategy, ",{"url":76,"type":44,"children":77},"https://www.adweek.com/agencies/google-quietly-tapped-a-veteran-ad-exec-to-revamp-its-mid-market-agency-machine/?ntfData=logout",[78,81],{"type":34,"marks":79,"value":80},[48],"read the full article on ",{"type":34,"marks":82,"value":84},[83,48],"emphasis","Adweek",{"type":34,"value":86},". ",{"type":31,"children":88},[89],{"type":34,"value":90},"As a Google Premier Partner, New Engen maintains strategic platform partnerships that enable innovative, data-driven marketing solutions for leading brands.",[92],{"id":69,"type":93,"quote":94,"cite":95},"quote_block","Historically, it might have been much more simple of a rubric: How much are you spending on Google [and] what are the adoption rates of our new products? There's still an element of that, but I think they've augmented the scorecard in how they view agency success.","Justin Hayashi, CEO at New Engen",{"id":97,"type":98,"image":99,"photo":101,"logo":103,"bg":105},"aGUAPBN9T4K4gm7pX5acQQ","thumbnail_media_mention_block",{"thumbnail":100},"https://www.datocms-assets.com/151374/1769630196-google-logo.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":102},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"url":104},"https://www.datocms-assets.com/151374/1742179212-adweek-logo.png",{"hex":106},"#CCE0D9",[],"{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"BlogPosting\",\n  \"headline\": \"Adweek: Justin Hayashi on Google's Shifting Agency Strategy in 2026\",\n  \"description\": \"New Engen CEO Justin Hayashi shares insights in Adweek on Google's mid-market agency restructure and what it means for platform-agency collaboration.\",\n  \"image\": \"https://hellonewengen.com/wp-content/uploads/justin-hayashi-adweek-google-agency-strategy.jpg\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Shayla Crowder\",\n    \"jobTitle\": \"Senior Marketing Manager\",\n    \"affiliation\": {\n      \"@type\": \"Organization\",\n      \"name\": \"New Engen\"\n    }\n  },\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"New Engen\"\n  },\n  \"datePublished\": \"2026-01-28\",\n  \"dateModified\": \"2026-01-28\",\n  \"mainEntityOfPage\": {\n    \"@type\": \"WebPage\",\n    \"@id\": \"https://hellonewengen.com/insights/adweek-justin-hayashi-google-agency-strategy-2026\"\n  },\n  \"mentions\": [\n    {\n      \"@type\": \"Person\",\n      \"name\": \"Justin Hayashi\",\n      \"jobTitle\": \"Founder and CEO\",\n      \"affiliation\": {\n        \"@type\": \"Organization\",\n        \"name\": \"New Engen\"\n      }\n    },\n    {\n      \"@type\": \"Person\",\n      \"name\": \"Jitendra Kumar\",\n      \"jobTitle\": \"Leader of Mid-Market Agency Operations\",\n      \"affiliation\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Google\"\n      }\n    }\n  ],\n  \"about\": [\n    {\n      \"@type\": \"Thing\",\n      \"name\": \"Google Agency Strategy\"\n    },\n    {\n      \"@type\": \"Thing\",\n      \"name\": \"Platform-Agency Partnerships\"\n    },\n    {\n      \"@type\": \"Thing\",\n      \"name\": \"Digital Marketing\"\n    }\n  ],\n  \"citation\": {\n    \"@type\": \"CreativeWork\",\n    \"name\": \"Adweek Article on Google's Agency Reorganization\",\n    \"url\": \"[INSERT ADWEEK ARTICLE URL]\",\n    \"publisher\": {\n      \"@type\": \"Organization\",\n      \"name\": \"Adweek\"\n    },\n    \"datePublished\": \"2026-01-27\"\n  }\n}\n",{"title":110,"description":111,"image":112},"Justin Hayashi on Google’s Agency Reorg in Adweek","New Engen CEO Justin Hayashi shares insights in Adweek on Google’s mid-market agency restructure and what it means for platform-agency collaboration.",{"url":113},"https://www.datocms-assets.com/151374/1769630196-google-logo.webp",[115,135,147],{"slug":116,"title":117,"date":118,"categories":119,"thumbnail":9,"thumbnailStyle":125},"quoted-in-modern-retail-heather-nichols-on-the-possible-tiktok-ban","Modern Retail: Heather Nichols on the Possible TikTok Ban","2024-03-15",[120,121],{"id":20,"slug":21,"title":22},{"id":122,"slug":123,"title":124},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"id":126,"type":98,"image":127,"photo":129,"logo":131,"bg":133},"F9kUmj7vSQGvKln4zlXjdA",{"thumbnail":128},"https://www.datocms-assets.com/151374/1741133543-modernretail-tiktok-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":130},"https://www.datocms-assets.com/151374/1741204736-heather-nichols.png",{"url":132},"https://www.datocms-assets.com/151374/1741892315-modern-retail-logo-edited.png",{"hex":134},"#242424",{"slug":136,"title":137,"date":138,"categories":139,"thumbnail":9,"thumbnailStyle":141},"boardswell-leadership-summit-2025-new-engen-sponsor","New Engen Sponsors the Boardswell Leadership Summit 2025","2025-12-04",[140],{"id":20,"slug":21,"title":22},{"id":142,"type":143,"title":137,"date":138,"logo":9,"bg":144,"color":145},"KyLW7aTGRTu7W3v1LYJGpQ","thumbnail_event_block",{"hex":134},{"hex":146},"#FAF2E8",{"slug":148,"title":149,"date":9,"categories":150,"thumbnail":9,"thumbnailStyle":155},"rakuten-impact-alliance-what-brands-need-to-know","What the Rakuten-Impact Alliance Means for the Affiliate Industry & Brands",[151],{"id":152,"slug":153,"title":154},"N07hqWemQ6idnEnNEfiZ3g","affiliate","Affiliate",{"id":156,"type":143,"title":149,"date":9,"logo":9,"bg":157,"color":9},"Kr3C-A2sRh24hSvatQhAkA",{"hex":158},"#CCE561",{"relatedText":160},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429296]