[{"data":1,"prerenderedAt":178},["ShallowReactive",2],{"insight-digiday-andrew-richardson-on-pinterest-s-rising-share-of-ad-budgets":3},{"page":4,"related":113,"index":176},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":12,"categories":19,"contributors":28,"content":29,"thumbnailStyle":98,"schemaTypes":109,"schemaCustom":89,"faqs":10,"seo":110},"MxJRUQZdRJijg4waPfn-Rg","2025-05-19T19:37:51+01:00","2026-03-04T21:05:04+00:00","Digiday: Andrew Richardson on Pinterest’s Rising Share of Ad Budgets","digiday-andrew-richardson-on-pinterest-s-rising-share-of-ad-budgets",null,"2025-05-19",{"id":13,"slug":14,"name":15,"photo":16,"role":18},"aHCAKXi0RDujamgKirs5ow","genesis-reyes","Genesis Reyes",{"src":17},"https://www.datocms-assets.com/151374/1741938724-genesis-reyes.png?auto=format&fit=max&h=300&q=85&w=300","Marketing Manager",[20,24],{"id":21,"slug":22,"title":23},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":25,"slug":26,"title":27},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[],{"value":30,"blocks":97},{"schema":31,"document":32},"dast",{"type":33,"children":34},"root",[35,41,45,55,62,86,90],{"type":36,"children":37},"paragraph",[38],{"type":39,"value":40},"span","The following is a summary of an article originally published by Digiday on May 16, 2025.",{"type":36,"children":42},[43],{"type":39,"value":44},"Pinterest is steadily climbing its way up the priority list for media buyers, as enhancements to its ad platform attract more performance-driven marketers. While spend on the platform still represents a small portion of most ad budgets, momentum is clearly building.",{"type":46,"children":47,"attribution":54},"blockquote",[48],{"type":36,"children":49},[50],{"type":39,"marks":51,"value":53},[52],"strong","For those where it [Pinterest] is part of the plan, we’ve seen investment levels range from 0.50% to 11% of their budgets over the past year or so.","Andrew Richardson, SVP of Advanced Analytics and Measurement",{"type":36,"children":56},[57,59],{"type":39,"value":58},"\nHe also notes, ",{"type":39,"marks":60,"value":61},[52],"“A brand might have 30% of their budgets going to Meta, and 3–15% of their budgets going to Pinterest.”",{"type":36,"children":63},[64,66,70,72,83],{"type":39,"value":65},"Read the original article from ",{"type":39,"marks":67,"value":69},[68],"emphasis","Digiday",{"type":39,"value":71},", ",{"url":73,"meta":74,"type":78,"children":79},"https://digiday.com/marketing/as-pinterest-improves-ad-platform-advertisers-continue-to-increase-spend/",[75],{"id":76,"value":77},"target","_blank","link",[80],{"type":39,"marks":81,"value":82},[68],"As Pinterest improves ad platform, advertisers continue to increase spend",{"type":39,"marks":84,"value":85},[68],".",{"type":36,"children":87},[88],{"type":39,"value":89},"",{"type":36,"children":91},[92,95],{"type":39,"marks":93,"value":94},[52],"About Digiday",{"type":39,"value":96},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won’t find anywhere else. Digiday is a Digiday Media brand.",[],{"id":99,"type":100,"image":101,"photo":103,"logo":105,"bg":107},"bKpbY7pkR1uyTbzghp8lhg","thumbnail_media_mention_block",{"thumbnail":102},"https://www.datocms-assets.com/151374/1747679819-pinterest-revenue-gif.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":104},"https://www.datocms-assets.com/151374/1741204736-andrew-richardson.png",{"url":106},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":108},"#FF9C94",[],{"title":111,"description":112,"image":10},"Pinterest Ad Spend Is Rising: Andrew Richardson | New Engen","Digiday recap on Pinterest gaining budget share as performance marketers lean in, with New Engen insights on how brands are allocating spend.",[114,131,161],{"slug":115,"title":116,"date":117,"categories":118,"thumbnail":10,"thumbnailStyle":123},"new-engen-is-a-four-time-honoree-on-the-inc-5000-fastest-growing-list","New Engen Is a Four-Time Honoree on the Inc. 5000 Fastest Growing List","2024-08-14",[119],{"id":120,"slug":121,"title":122},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"id":124,"type":125,"logo":126,"bg":128,"badge":130},"T1PXHwdtQWquAC5m4e0ckg","thumbnail_award_block",{"url":127},"https://www.datocms-assets.com/151374/1741892083-inc5000-logo-edited.png",{"hex":129},"#CCE0D9","Winner",{"slug":132,"title":133,"date":10,"categories":134,"thumbnail":136,"thumbnailStyle":151},"the-current-justin-hayashi-on-the-omnicom-ipg-merger","The Current: Justin Hayashi on the Omnicom-IPG Merger",[135],{"id":21,"slug":22,"title":23},{"alt":10,"title":10,"focalPoint":137,"width":139,"height":140,"thumbnail":141,"small":142,"medium":143,"responsiveImage":144},{"x":138,"y":138},0.5,1680,858,"https://www.datocms-assets.com/151374/1765258490-the-current_justin-hayashi_thumbnail-3.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1765258490-the-current_justin-hayashi_thumbnail-3.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1765258490-the-current_justin-hayashi_thumbnail-3.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":145,"webpSrcSet":89,"sizes":146,"src":147,"width":139,"height":140,"aspectRatio":148,"alt":10,"title":10,"base64":149,"bgColor":150},"https://www.datocms-assets.com/151374/1765258490-the-current_justin-hayashi_thumbnail-3.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1765258490-the-current_justin-hayashi_thumbnail-3.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1765258490-the-current_justin-hayashi_thumbnail-3.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1765258490-the-current_justin-hayashi_thumbnail-3.png?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 1680px","https://www.datocms-assets.com/151374/1765258490-the-current_justin-hayashi_thumbnail-3.png?auto=format&fit=max&h=2440&q=85&w=2440",1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBATFg0TDhgNDQoNDRENDQUNFxMZGBYVFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAEH/8QAHhAAAgIBBQEAAAAAAAAAAAAAAQIAAxEFExVhgQT/xAAVAQEBAAAAAAAAAAAAAAAAAAACAP/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANIe4C0mGp9gOo47ii1KzHMHFCcp7EJgXKbhJKFK7okkn//Z","#1eeaea",{"id":152,"type":100,"image":153,"photo":155,"logo":157,"bg":159},"bZA-FSYMRZOjlnlcVMfBqQ",{"thumbnail":154},"https://www.datocms-assets.com/151374/1765256583-the-current_justin-hayashi_thumbnail.png?auto=format&fit=max&h=600&q=85&w=700",{"url":156},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"url":158},"https://www.datocms-assets.com/151374/1765256575-the-current-logo.png",{"hex":160},"#FAF2E8",{"slug":162,"title":163,"date":164,"categories":165,"thumbnail":10,"thumbnailStyle":170},"new-engen-named-digital-marketing-agency-of-record-for-checkers-rally-s","New Engen Named Digital Marketing Agency of Record for Checkers & Rally’s","2025-05-22",[166],{"id":167,"slug":168,"title":169},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":171,"type":172,"title":163,"date":164,"logo":10,"bg":173,"color":175},"ITj0uvS5SH6mL0vD69x-GQ","thumbnail_event_block",{"hex":174},"#242424",{"hex":160},{"relatedText":177},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339430953]