[{"data":1,"prerenderedAt":177},["ShallowReactive",2],{"insight-digiday-how-weare8-presents-itself-to-advertisers-as-it-launches-in-the-us":3},{"page":4,"related":103,"index":175},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":88,"schemaTypes":99,"schemaCustom":24,"faqs":10,"seo":100},"ZgL3KL4TQaibDBdBIl72ww","2025-03-04T23:55:52+00:00","2026-03-04T21:16:04+00:00","Digiday: How WeAre8 presents itself to advertisers as it launches in the U.S.","digiday-how-weare8-presents-itself-to-advertisers-as-it-launches-in-the-us",null,"2023-08-10",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[22],{"id":23,"custom":24,"existing":25},"RMwSW9szSfuQhON3-MXlkQ","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"value":29,"blocks":83},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,58,61,75],{"type":35,"children":36},"paragraph",[37,42,44,56],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Digiday on August 10th, 2023.",{"type":38,"value":43},"\n\nSeattle, WA - WeAre8, an ambitious new social-good media app, has made its Stateside debut. With a mission to spread love and all things good—and to not tolerate hate in any way—they're changing the social media landscape. WeAre8 goes to great lengths to present the social media network as being “The Peoples’ Platform”, a place that “doesn’t tolerate hate, is better for the planet, puts money in your wallet.”\n\n“Citizens” of the app can watch ads in exchange for cash, which can be paid out to the individual or paid forward to charity. For every ad, 50% of the revenue is shared with citizens, 5% goes to charity and climate solutions, and 5% goes towards creators, with WeAre8 retaining the remaining 40% of ad revenue.\n\nThis approach has resulted in amazing metrics. WeAre8 claims up to 90% opt-in rates, 100% view-through rates, and a remarkable 10% click-through rate. But is it the right place for every brand? Our own ",{"url":45,"meta":46,"type":53,"children":54},"https://www.linkedin.com/in/kevin-goodwin-12b4243a/",[47,50],{"id":48,"value":49},"rel","noreferrer noopener",{"id":51,"value":52},"target","_blank","link",[55],{"type":38,"value":27},{"type":38,"value":57},", VP of Strategy, had this to say:",{"item":59,"type":60},"C0a6BcCIQaWWoH71jldfZg","block",{"type":35,"children":62},[63,65,73],{"type":38,"value":64},"Read the full article on ",{"url":66,"meta":67,"type":53,"children":70},"https://digiday.com/marketing/pitch-deck-how-weare8-presents-itself-to-advertisers-as-it-launches-in-the-u-s/",[68,69],{"id":48,"value":49},{"id":51,"value":52},[71],{"type":38,"value":72},"Digiday",{"type":38,"value":74},".\n",{"type":35,"children":76},[77,81],{"type":38,"marks":78,"value":80},[79],"strong","About Digiday",{"type":38,"value":82},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[84],{"id":59,"type":85,"quote":86,"cite":87},"quote_block","I think it would definitely interest brands that care more about brand safety and privacy. For everyone else, if there’s good reach, if there’s incremental eyeballs and there’s a value proposition, then definitely. But all of this comes with the caveats of the cost to get going and set things up. We’d see it as being more appealing to brands with big budgets who can throw a big amount at a branded buy, rather than scrappy brands with tighter budgets.","Kevin Goodwin, VP of Strategy",{"id":89,"type":90,"image":91,"photo":93,"logo":95,"bg":97},"LRU-O6vITPCRFzl71NpZwg","thumbnail_media_mention_block",{"thumbnail":92},"https://www.datocms-assets.com/151374/1741132541-digiday-baseball.png?auto=format&fit=max&h=600&q=85&w=700",{"url":94},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":96},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":98},"#242424",[],{"title":101,"description":102,"image":10},"WeAre8 Launches in the U.S. & Courts Advertisers | New Engen","Digiday recap of WeAre8’s U.S. launch and its pitch to advertisers, with takeaways on how emerging platforms position trust and value.",[104,131,155],{"slug":105,"title":106,"date":10,"categories":107,"thumbnail":116,"thumbnailStyle":10},"affiliate-marketing-strategy-for-brands","How Brands Can Unlock Affiliate in 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Recharge","2026-05-26",[136],{"id":14,"slug":15,"title":16},{"alt":138,"title":139,"focalPoint":140,"width":141,"height":142,"thumbnail":143,"small":144,"medium":145,"responsiveImage":146},"Camp New Engen 2026 banner hanging under string lights at an outdoor marketing summit at Calamigos Ranch in Malibu.","Camp New Engen 2026 Outdoor Event Banner at Calamigos Ranch",{"x":118,"y":118},4802,3427,"https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":147,"webpSrcSet":24,"sizes":148,"src":149,"width":150,"height":151,"aspectRatio":152,"alt":138,"title":139,"base64":153,"bgColor":154},"https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 610w,https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 1220w,https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1830w,https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=2440&q=85&w=2440 2440w,https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&dpr=1.5&fit=max&h=2440&q=85&w=2440 3660w","(max-width: 2440px) 100vw, 2440px","https://www.datocms-assets.com/151374/1779830883-jpeg-optimizer_campnewengen_0004.jpg?auto=format&fit=max&h=2440&q=85&w=2440",2440,1741,1.4012255617157865,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEA8TDhAQDg0NExISDRENFxUZGBYTIhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg4OHBANHDscFhwvLy8vLy87Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABIAGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAABQECBgT/xAAfEAACAwABBQEAAAAAAAAAAAAAAQIDBAYFERIyMzH/xAAZAQACAwEAAAAAAAAAAAAAAAABAwIEBgD/xAAZEQEAAwEBAAAAAAAAAAAAAAAAAQRRFAP/2gAMAwEAAhEDEQA/AEHHum27qu6Qwu6LoVngosY8WawVdpxHFm6t6FLxRX6KumMlswaMFKk4sDQci0R0ZUoRAXPvW0HNV+F37IgDKQK2v4IkAOhF/9k=","#cccf04",{"slug":156,"title":157,"date":158,"categories":159,"thumbnail":10,"thumbnailStyle":165},"quoted-in-adweek-kelly-dye-on-influencers-navigating-identity-politics","Adweek: Kelly Dye on Influencers Navigating Identity Politics","2025-06-26",[160,161],{"id":14,"slug":15,"title":16},{"id":162,"slug":163,"title":164},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",{"id":166,"type":90,"image":167,"photo":169,"logo":171,"bg":173},"cFX644u8RyiFEg_saa57tQ",{"thumbnail":168},"https://www.datocms-assets.com/151374/1750960585-divided-america-influencer-role-2025-jpg.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":170},"https://www.datocms-assets.com/151374/1750960596-kelly-dye-3.png",{"url":172},"https://www.datocms-assets.com/151374/1742179212-adweek-logo.png",{"hex":174},"#CCE0D9",{"relatedText":176},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434493]