[{"data":1,"prerenderedAt":187},["ShallowReactive",2],{"insight-digiday-kelly-dye-on-cirque-du-soleils-influencer-program":3},{"page":4,"related":108,"index":185},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":93,"schemaTypes":104,"schemaCustom":24,"faqs":10,"seo":105},"MutMNGuvTIecDMD1kNNnGQ","2025-03-04T23:49:44+00:00","2026-03-04T21:16:43+00:00","Digiday: Kelly Dye on Cirque du Soleil's Influencer Program","digiday-kelly-dye-on-cirque-du-soleils-influencer-program",null,"2023-10-31",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",[22],{"id":23,"custom":24,"existing":25},"UVPfvx-uSiCHDMZjU4Rhkg","",{"id":26,"name":27},"OarM8WxsRAK2eBAVqZpbIA","Kelly Dye",{"value":29,"blocks":88},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,42,46,50,54,57,76,80],{"type":35,"children":36},"paragraph",[37],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Digiday on October 31, 2023.",{"type":35,"children":43},[44],{"type":38,"value":45},"SEATTLE, WA - Cirque du Soleil, celebrated for its breathtaking performances, is now stepping into the influencer marketing arena. With a network of over 1,500 artists and a remarkable combined social media following of 35 million, this iconic entertainment group is introducing an innovative influencer network. This strategic move offers brands a distinct opportunity to collaborate with Cirque du Soleil artists on captivating social-first content.",{"type":35,"children":47},[48],{"type":38,"value":49},"The new influencer network isn't just about advertising; it's about tapping into the artists' remarkable engagement and fan base to create unique products for brand partnerships, shifting Cirque du Soleil's role from live performances to a dynamic branded content creator.",{"type":35,"children":51},[52],{"type":38,"value":53},"Kelly Dye, VP of Influencer Strategy, weighed in on this next move: ",{"item":55,"type":56},"H72GVKJ4QAmLnEuBvDHxzA","block",{"type":35,"children":58},[59,61,74],{"type":38,"value":60},"Read the full article on ",{"url":62,"meta":63,"type":70,"children":71},"https://digiday.com/marketing/why-cirque-du-soleil-is-creating-its-own-influencer-network/",[64,67],{"id":65,"value":66},"rel","noreferrer noopener",{"id":68,"value":69},"target","_blank","link",[72],{"type":38,"value":73},"Digiday",{"type":38,"value":75},".",{"type":35,"children":77},[78],{"type":38,"value":79},"\n",{"type":35,"children":81},[82,86],{"type":38,"marks":83,"value":85},[84],"strong","About Digiday",{"type":38,"value":87},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[89],{"id":55,"type":90,"quote":91,"cite":92},"quote_block","\"If you have all of these employees and they have influence already, all boats rise in the tide if you're able to utilize those influencers to help market and expand your reach of your product or your brand.\"","Kelly Dye, VP of Influencer Strategy",{"id":94,"type":95,"image":96,"photo":98,"logo":100,"bg":102},"f2617SYPQEq00lKctRZGEQ","thumbnail_media_mention_block",{"thumbnail":97},"https://www.datocms-assets.com/151374/1741132161-digiday-cirque-du-soleil-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":99},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":101},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":103},"#242424",[],{"title":106,"description":107,"image":10},"Cirque du Soleil Launches Influencer Network | New Engen","Digiday summary on Cirque du Soleil’s influencer program, featuring insights from New Engen on what brand partnerships could look like.",[109,135,167],{"slug":110,"title":111,"date":112,"categories":113,"thumbnail":118,"thumbnailStyle":10},"influencer-marketing-trends-february-2026","Influencer Marketing Trends: February 2026","2026-02-19",[114],{"id":115,"slug":116,"title":117},"EnfBBA40QlSAgNJtq952nQ","influencer-marketing-trends","Influencer Marketing Trends",{"alt":119,"title":120,"focalPoint":121,"width":123,"height":124,"thumbnail":125,"small":126,"medium":127,"responsiveImage":128},"Illustration of social media engagement with video content, chat bubbles, hearts, and likes, representing February influencer marketing trends and Valentine’s-themed creator strategy.","February Influencer Marketing Trends 2026",{"x":122,"y":122},0.5,1680,858,"https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":129,"webpSrcSet":24,"sizes":130,"src":131,"width":123,"height":124,"aspectRatio":132,"alt":119,"title":120,"base64":133,"bgColor":134},"https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 420w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 840w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1260w,https://www.datocms-assets.com/151374/1771532791-february.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1680w","(max-width: 1680px) 100vw, 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Leaders",[171],{"id":140,"slug":141,"title":142},{"alt":10,"title":10,"focalPoint":173,"width":174,"height":175,"thumbnail":176,"small":177,"medium":178,"responsiveImage":179},{"x":122,"y":122},3000,1687,"https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":180,"webpSrcSet":24,"sizes":160,"src":181,"width":162,"height":163,"aspectRatio":182,"alt":10,"title":10,"base64":183,"bgColor":184},"https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 610w,https://www.datocms-assets.com/151374/1760979586-2025-holiday-guide-thumbnail.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 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href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434581]