[{"data":1,"prerenderedAt":177},["ShallowReactive",2],{"insight-digiday-snapchats-ar-is-still-a-work-in-progress-in-the-eyes-of-marketers":3},{"page":4,"related":129,"index":175},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":31,"thumbnailStyle":114,"schemaTypes":125,"schemaCustom":24,"faqs":10,"seo":126},"AlYjSC3oRKyX8TrfPoZH7g","2025-03-04T23:48:13+00:00","2026-03-04T21:16:25+00:00","Digiday: Snapchat’s AR Is Still a Work in Progress in the Eyes of Marketers","digiday-snapchats-ar-is-still-a-work-in-progress-in-the-eyes-of-marketers",null,"2023-10-04",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",[22,28],{"id":23,"custom":24,"existing":25},"ebUUB98dTSOp9EFqcXqHgQ","",{"id":26,"name":27},"bHnz3bGHR0ydxMIFw2N6aQ","Kevin Goodwin",{"id":29,"custom":30,"existing":10},"a4x6S53KSyyZoKqJz1lvIg","Adamn Telian ",{"value":32,"blocks":113},{"schema":33,"document":34},"dast",{"type":35,"children":36},"root",[37,45,48,52,80,84,88,102,105],{"type":38,"children":39},"paragraph",[40],{"type":41,"marks":42,"value":44},"span",[43],"emphasis","*The following is a summary of an article originally published by Digiday on October 4th, 2023.",{"type":38,"children":46},[47],{"type":41,"value":24},{"type":38,"children":49},[50],{"type":41,"value":51},"SEATTLE, WA- Snapchat is pivoting its AR strategy, emphasizing the transformation of augmented reality into a potent advertising avenue. It's a dynamic move that centers AR as a key in-platform tool for marketers to explore and leverage in their campaigns.",{"type":38,"children":53},[54,56,69,71,78],{"type":41,"value":55},"In a recent article, New Engen’s ",{"url":57,"meta":58,"type":65,"children":66},"https://www.linkedin.com/in/adam-telian-58b3a017/",[59,62],{"id":60,"value":61},"rel","noreferrer noopener",{"id":63,"value":64},"target","_blank","link",[67],{"type":41,"value":68},"Adam Telian",{"type":41,"value":70}," and ",{"url":72,"meta":73,"type":65,"children":76},"https://www.linkedin.com/in/kevin-goodwin-12b4243a/",[74,75],{"id":60,"value":61},{"id":63,"value":64},[77],{"type":41,"value":27},{"type":41,"value":79}," shared their perspectives on Snapchat's AR journey.",{"type":38,"children":81},[82],{"type":41,"value":83},"“AR doesn’t make sense for every campaign,” said Adam Telian, VP of performance marketing at New Engen. “It’s either got to bring an entertainment value or the usage that makes sense to get more out of consumers exploring [a brand’s] product.”",{"type":38,"children":85},[86],{"type":41,"value":87},"“Kevin Goodwin, [VP of Strategy] at New Engen, said he has some clients pushing Snapchat to a $1.50 new customer ROAS because they are comfortable with those economics for their business. Other clients are well above the $3 ROAS the one-pager stated because their margins are lower and they are more focused on immediate profitability.”",{"type":38,"children":89},[90,92,100],{"type":41,"value":91},"Read the full article on ",{"url":93,"meta":94,"type":65,"children":97},"https://digiday.com/marketing/snapchats-ar-is-still-a-work-in-progress-in-the-eyes-of-marketers/",[95,96],{"id":60,"value":61},{"id":63,"value":64},[98],{"type":41,"value":99},"Digiday",{"type":41,"value":101},".",{"type":38,"children":103},[104],{"type":41,"value":24},{"type":38,"children":106},[107,111],{"type":41,"marks":108,"value":110},[109],"strong","About Digiday",{"type":41,"value":112},"\nDigiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.",[],{"id":115,"type":116,"image":117,"photo":119,"logo":121,"bg":123},"SWIh_ivrTpy55QEitHhkVg","thumbnail_media_mention_block",{"thumbnail":118},"https://www.datocms-assets.com/151374/1741132083-digiday-snapchat-wallet.png?auto=format&fit=max&h=600&q=85&w=700",{"url":120},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":122},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":124},"#242424",[],{"title":127,"description":128,"image":10},"Snapchat AR: Marketers Still Want More | New Engen","A Digiday recap on Snapchat’s AR strategy and why marketers see it as promising but still evolving, with takeaways for planning AR investments.",[130,141,160],{"slug":131,"title":132,"date":133,"categories":134,"thumbnail":10,"thumbnailStyle":136},"google-analytics-4-heres-what-metrics-are-changing","Google Analytics 4: Here's What Metrics Are Changing","2022-10-28",[135],{"id":18,"slug":19,"title":20},{"id":137,"type":138,"title":132,"date":10,"logo":10,"bg":139,"color":10},"CZkFpSXUQoirsblHAIKI_g","thumbnail_event_block",{"hex":140},"#CCE561",{"slug":142,"title":143,"date":144,"categories":145,"thumbnail":10,"thumbnailStyle":154},"new-engen-joins-measured-s-certified-partner-program","New Engen Joins Measured’s Certified Partner Program","2025-04-03",[146,150],{"id":147,"slug":148,"title":149},"DdmYL6JDTCeZK6CkPSX1eg","measurement","Measurement",{"id":151,"slug":152,"title":153},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":155,"type":138,"title":143,"date":144,"logo":10,"bg":156,"color":158},"XWbXHUv-TEa0av9bnaBIQw",{"hex":157},"#618C70",{"hex":159},"#FAF2E8",{"slug":161,"title":162,"date":163,"categories":164,"thumbnail":10,"thumbnailStyle":167},"digiday-here-are-linda-yaccarinos-likely-top-priorities-as-twitters-new-ceo","Digiday: Here Are Linda Yaccarino’s Likely Top Priorities as Twitter’s New CEO","2023-05-17",[165,166],{"id":14,"slug":15,"title":16},{"id":18,"slug":19,"title":20},{"id":168,"type":116,"image":169,"photo":171,"logo":173,"bg":174},"cc1C_z0VR-OeX1awNY3Pkw",{"thumbnail":170},"https://www.datocms-assets.com/151374/1741296455-digiday-twitter-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":172},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":122},{"hex":124},{"relatedText":176},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434598]