[{"data":1,"prerenderedAt":201},["ShallowReactive",2],{"insight-new-engen-acquires-grapevine-to-expand-creator-led-paid-social-capabilities":3},{"page":4,"related":134,"index":199},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":11,"categories":29,"contributors":34,"content":35,"thumbnailStyle":11,"schemaTypes":130,"schemaCustom":21,"faqs":11,"seo":131},"CjAFxisyR0eM3CvrcC8QRQ","2026-02-03T14:59:15+00:00","2026-02-03T15:13:13+00:00","New Engen Acquires Grapevine to Expand Creator-Led Paid Social Capabilities","new-engen-acquires-grapevine-to-expand-creator-led-paid-social-capabilities",{"alt":11,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},null,{"x":13,"y":13},0.5,3360,1716,"https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":24,"height":25,"aspectRatio":26,"alt":11,"title":11,"base64":27,"bgColor":28},"https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 610w,https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 1220w,https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1830w,https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=2440&q=85&w=2440 2440w","","(max-width: 2440px) 100vw, 2440px","https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=2440&q=85&w=2440",2440,1246,1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgFCgoFBQwFBQUFBREJCgUMFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAABv/EABQQAQAAAAAAAAAAAAAAAAAAAAD/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgb/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwC9ARxQAB//2Q==","#cbe460",[30],{"id":31,"slug":32,"title":33},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",[],{"value":36,"blocks":125},{"schema":37,"document":38},"dast",{"type":39,"children":40},"root",[41,51,55,58,62,66,70,74,106,110,113],{"type":42,"children":43},"paragraph",[44,49],{"type":45,"marks":46,"value":48},"span",[47],"strong","SEATTLE, WA - ",{"type":45,"value":50},"We’re excited to share that New Engen is acquiring Grapevine, a creator-powered performance content network built for the future of paid social. As brands increasingly shift toward creator-led campaigns and whitelisted distribution, this acquisition positions us to meet that demand with greater scale, flexibility, and precision.",{"type":42,"children":52},[53],{"type":45,"value":54},"With Grapevine, we’re expanding our ability to help brands bridge the gap between creative and media, delivering content that not only resonates, but performs.",{"item":56,"type":57},"XncQIRaBQ_Ouc0LR_l4ejQ","block",{"type":42,"children":59},[60],{"type":45,"value":61},"Grapevine brings to the table a curated roster of 700+ performance-focused creators, full-service production capabilities, and expertise in whitelisted paid social distribution. Their model helps brands move beyond brand-handle-only campaigns, unlocking better creative variety and performance without sacrificing control or efficiency.",{"type":42,"children":63},[64],{"type":45,"value":65},"This partnership also builds on a strong foundation. Grapevine and New Engen already share clients such as arrae and Rugiet, and this acquisition allows us to go even further: delivering even more creative, media, and measurement capabilities to our clients.",{"type":42,"children":67},[68],{"type":45,"value":69},"“This partnership gives Grapevine the scale and infrastructure to expand what we can offer brands while continuing to focus on creator-led performance,” says Caroline Levere, CEO and co-founder of Grapevine.",{"type":42,"children":71},[72],{"type":45,"value":73},"Grapevine joins our broader creator ecosystem, which includes:",{"type":75,"style":76,"children":77},"list","bulleted",[78,88,97],{"type":79,"children":80},"listItem",[81],{"type":42,"children":82},[83,86],{"type":45,"marks":84,"value":85},[47],"Donut Studios",{"type":45,"value":87}," – producing high-volume brand-handle content",{"type":79,"children":89},[90],{"type":42,"children":91},[92,95],{"type":45,"marks":93,"value":94},[47],"Grapevine",{"type":45,"value":96}," – scaling creator-driven content through whitelisted channels",{"type":79,"children":98},[99],{"type":42,"children":100},[101,104],{"type":45,"marks":102,"value":103},[47],"New Engen Influencer",{"type":45,"value":105}," – powering influencer and retail partnerships",{"type":42,"children":107},[108],{"type":45,"value":109},"This expansion underscores our commitment to delivering full-funnel digital marketing solutions grounded in creativity, innovation, and measurable results.We’re thrilled to welcome the Grapevine team into New Engen and can’t wait to help brands build what’s next, together. ",{"type":42,"children":111},[112],{"type":45,"value":21},{"type":42,"children":114},[115],{"url":116,"meta":117,"type":121,"children":122},"https://www.globenewswire.com/news-release/2026/02/03/3231178/0/en/New-Engen-Expands-Creator-Powered-Offering-with-Acquisition-of-Grapevine.html",[118],{"id":119,"value":120},"target","_blank","link",[123],{"type":45,"value":124},"Read the full press announcing the acquisition on GlobeNewswire.",[126],{"id":56,"type":127,"quote":128,"cite":129},"quote_block","As media buying becomes increasingly automated, creative and audience access are emerging as the primary growth levers in paid social. Creator-led content isn’t just a format shift—it’s becoming growth infrastructure. Grapevine strengthens our ability to help brands scale that infrastructure with measurable impact.","Justin Hayashi, New Engen CEO",[],{"title":132,"description":133,"image":11},"New Engen Acquires Grapevine for Creator-Led Growth","New Engen acquires Grapevine to scale creator-powered paid social, enhancing performance content and whitelisted campaign capabilities for brands.",[135,155,171],{"slug":136,"title":137,"date":138,"categories":139,"thumbnail":11,"thumbnailStyle":144},"martech360-interviews-justin-hayashi-ceo-of-new-engen","MarTech360 interviews Justin Hayashi, CEO of New Engen ","2022-12-28",[140],{"id":141,"slug":142,"title":143},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":145,"type":146,"image":147,"photo":149,"logo":151,"bg":153},"R1pW6u2QSTetqfj0a5EoMQ","thumbnail_media_mention_block",{"thumbnail":148},"https://www.datocms-assets.com/151374/1742185461-martech360_justin-interview_blog-thumbnail.png?auto=format&fit=max&h=600&q=85&w=700",{"url":150},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"url":152},"https://www.datocms-assets.com/151374/1742183583-martech360-logo_b-w.png",{"hex":154},"#CCE561",{"slug":156,"title":157,"date":158,"categories":159,"thumbnail":11,"thumbnailStyle":161},"kevin-goodwin-brand-health-metrics-digiday","Digiday: Kevin Goodwin on Brand Health Metrics","2026-05-05",[160],{"id":141,"slug":142,"title":143},{"id":162,"type":146,"image":163,"photo":165,"logo":167,"bg":169},"PzCzwDcXQI2MNxBeBNag-g",{"thumbnail":164},"https://www.datocms-assets.com/151374/1778085985-digiday-thumbnail-may-2026.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":166},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":168},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":170},"#FAF2E8",{"slug":172,"title":173,"date":11,"categories":174,"thumbnail":176,"thumbnailStyle":190},"caroline-levere-advertising-week-april-2026","Advertising Week: Caroline Levere on the Future of Creator Content",[175],{"id":141,"slug":142,"title":143},{"alt":11,"title":11,"focalPoint":177,"width":178,"height":179,"thumbnail":180,"small":181,"medium":182,"responsiveImage":183},{"x":13,"y":13},1170,600,"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":184,"webpSrcSet":21,"sizes":185,"src":186,"width":178,"height":179,"aspectRatio":187,"alt":11,"title":11,"base64":188,"bgColor":189},"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 292w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 585w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 877w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1170w","(max-width: 1170px) 100vw, 1170px","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.95,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXCgoLDiAQDQ0NGRUWDREYFxoZHSIVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEDBQD/xAAeEAABBAEFAAAAAAAAAAAAAAABAAIDEQQFISIxUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABsRAAEFAQEAAAAAAAAAAAAAAAABAgQRMSED/9oADAMBAAIRAxEAPwB01N7YxVoLGlHqo1iZ5k7WeJ3tIorJQ/KI5U0aGjjYK5AQZDzjjdSnwm6C69P/2Q==","#d5ac36",{"id":191,"type":146,"image":192,"photo":194,"logo":196,"bg":198},"agDXZkDsQIKYagUMaW7Lmg",{"thumbnail":193},"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=600&q=85&w=700",{"url":195},"https://www.datocms-assets.com/151374/1777492430-caroline-levere-transparent.png",{"url":197},"https://www.datocms-assets.com/151374/1741892274-advertising-week-logo-edited.png",{"hex":170},{"relatedText":200},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429178]