[{"data":1,"prerenderedAt":216},["ShallowReactive",2],{"insight-new-engen-joins-measured-s-certified-partner-program":3},{"page":4,"related":145,"index":214},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":22,"thumbnailStyle":133,"schemaTypes":140,"schemaCustom":141,"faqs":10,"seo":142},"GXKqLccoQkKoEXYyqObhRg","2025-04-03T18:46:12+01:00","2026-03-04T20:41:30+00:00","New Engen Joins Measured’s Certified Partner Program","new-engen-joins-measured-s-certified-partner-program",null,"2025-04-03",[13,17],{"id":14,"slug":15,"title":16},"DdmYL6JDTCeZK6CkPSX1eg","measurement","Measurement",{"id":18,"slug":19,"title":20},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",[],{"value":23,"blocks":132},{"schema":24,"document":25},"dast",{"type":26,"children":27},"root",[28,34,39,49,53,69,76,81,104,108],{"type":29,"level":30,"children":31},"heading",2,[32],{"type":33,"value":8},"span",{"type":35,"children":36},"paragraph",[37],{"type":33,"value":38},"At New Engen, we believe that great media strategy starts with great measurement.",{"type":35,"children":40},[41,43,47],{"type":33,"value":42},"That’s why we’re excited to officially join the ",{"type":33,"marks":44,"value":46},[45],"strong","Measured Certified Partner Program",{"type":33,"value":48},", a network of performance-driven agencies leveraging Measured’s platform to unlock smarter, more efficient media outcomes.",{"type":35,"children":50},[51],{"type":33,"value":52},"Measured’s platform aligns with our data-first approach—enhancing our capabilities across media mix modeling, incrementality testing, and cross-channel impact analysis.",{"type":35,"children":54},[55,57,67],{"type":33,"value":56},"As ",{"url":58,"meta":59,"type":63,"children":64},"https://www.linkedin.com/in/analyticandrew/",[60],{"id":61,"value":62},"target","_blank","link",[65],{"type":33,"value":66},"Andrew Richardson, SVP of Advanced Analytics & Measurement at New Engen",{"type":33,"value":68},", shared:",{"type":70,"children":71},"blockquote",[72],{"type":35,"children":73},[74],{"type":33,"value":75},"“Measurement is the foundation of every engagement, and incrementality is at the core of how we optimize media.”",{"type":35,"children":77},[78],{"type":33,"marks":79,"value":80},[45],"This partnership strengthens our ability to:",{"type":82,"style":83,"children":84},"list","bulleted",[85,92,98],{"type":86,"children":87},"listItem",[88],{"type":35,"children":89},[90],{"type":33,"value":91},"Deliver always-on media mix modeling (MMM)",{"type":86,"children":93},[94],{"type":35,"children":95},[96],{"type":33,"value":97},"Test incrementality across key channels",{"type":86,"children":99},[100],{"type":35,"children":101},[102],{"type":33,"value":103},"Guide more confident, data-informed investment decisions",{"type":35,"children":105},[106],{"type":33,"value":107},"It’s one more way we’re helping brands move beyond vanity metrics and focus on outcomes that truly matter.",{"type":35,"children":109},[110,112,125,127,130],{"type":33,"value":111},"Read ",{"url":113,"meta":114,"type":63,"children":120},"https://www.measured.com/press/measured-establishes-measured-certified-partners-program-names-first-agency-partners",[115,118],{"id":116,"value":117},"rel","noopener",{"id":61,"value":119},"_new",[121],{"type":33,"marks":122,"value":124},[123],"emphasis","Measured Establishes “Measured Certified Partners” Program",{"type":33,"value":126}," on Measured to learn more about the program and how this partnership supports better measurement for modern marketers.\n\n",{"type":33,"marks":128,"value":129},[45],"About Measured",{"type":33,"value":131},"\nMeasured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used its AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured’s unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency.",[],{"id":134,"type":135,"title":8,"date":11,"logo":10,"bg":136,"color":138},"XWbXHUv-TEa0av9bnaBIQw","thumbnail_event_block",{"hex":137},"#618C70",{"hex":139},"#FAF2E8",[],"",{"title":143,"description":144,"image":10},"New Engen Joins Measured S Certified Partner | New Engen","Get New Engen's take on New Engen Joins Measured S Certified Partner. A concise summary with implications for media strategy and measurement.",[146,163,187],{"slug":147,"title":148,"date":149,"categories":150,"thumbnail":10,"thumbnailStyle":155},"new-engen-named-a-finalist-for-the-2022-google-premier-partner-of-the-year-awards","New Engen Named a Finalist for the 2022 Google Premier Partner of the Year Awards","2022-09-21",[151],{"id":152,"slug":153,"title":154},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",{"id":156,"type":157,"logo":158,"bg":160,"badge":162},"BUWixucaRGqNWRXQoDW77w","thumbnail_award_block",{"url":159},"https://www.datocms-assets.com/151374/1741892001-google-premier-partner-awards-logo-edited.png",{"hex":161},"#CCE0D9","Finalist",{"slug":164,"title":165,"date":166,"categories":167,"thumbnail":10,"thumbnailStyle":176},"digiday-snapchats-ar-is-still-a-work-in-progress-in-the-eyes-of-marketers","Digiday: Snapchat’s AR Is Still a Work in Progress in the Eyes of Marketers","2023-10-04",[168,172],{"id":169,"slug":170,"title":171},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":173,"slug":174,"title":175},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":177,"type":178,"image":179,"photo":181,"logo":183,"bg":185},"SWIh_ivrTpy55QEitHhkVg","thumbnail_media_mention_block",{"thumbnail":180},"https://www.datocms-assets.com/151374/1741132083-digiday-snapchat-wallet.png?auto=format&fit=max&h=600&q=85&w=700",{"url":182},"https://www.datocms-assets.com/151374/1741204735-kevin-goodwin.png",{"url":184},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":186},"#242424",{"slug":188,"title":189,"date":10,"categories":190,"thumbnail":199,"thumbnailStyle":10},"affiliate-marketing-strategy-for-brands","How Brands Can Unlock Affiliate in 2026",[191,195],{"id":192,"slug":193,"title":194},"N07hqWemQ6idnEnNEfiZ3g","affiliate","Affiliate",{"id":196,"slug":197,"title":198},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"alt":10,"title":10,"focalPoint":200,"width":202,"height":203,"thumbnail":204,"small":205,"medium":206,"responsiveImage":207},{"x":201,"y":201},0.5,1200,676,"https://www.datocms-assets.com/151374/1777050506-affiliate-marketing-strategy-blog-thumbnail.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1777050506-affiliate-marketing-strategy-blog-thumbnail.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1777050506-affiliate-marketing-strategy-blog-thumbnail.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":208,"webpSrcSet":141,"sizes":209,"src":210,"width":202,"height":203,"aspectRatio":211,"alt":10,"title":10,"base64":212,"bgColor":213},"https://www.datocms-assets.com/151374/1777050506-affiliate-marketing-strategy-blog-thumbnail.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1777050506-affiliate-marketing-strategy-blog-thumbnail.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1777050506-affiliate-marketing-strategy-blog-thumbnail.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1777050506-affiliate-marketing-strategy-blog-thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1777050506-affiliate-marketing-strategy-blog-thumbnail.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLEwoLDhgXFRQXDhgPDhUVFx8dGBYVFiEdHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAMHC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAGAAQF/8QAHRAAAgICAwEAAAAAAAAAAAAAAQIAAwQFEjFBEf/EABYBAQEBAAAAAAAAAAAAAAAAAAMCAf/EABcRAQEBAQAAAAAAAAAAAAAAAAEAEQL/2gAMAwEAAhEDEQA/AB2NgU256En2MtlpqG1CkMOoCNr0Xqyt7ELbW+zW8Sx6kdDsdjNiV1EqDJK4uay0/TJEByy//9k=","#cce561",{"relatedText":215},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339431539]