[{"data":1,"prerenderedAt":170},["ShallowReactive",2],{"insight-new-engen-named-to-adweek-s-2025-agency-of-the-year-shortlist":3},{"page":4,"related":96,"index":168},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":27,"author":28,"categories":35,"contributors":40,"content":41,"thumbnailStyle":82,"schemaTypes":90,"schemaCustom":21,"faqs":11,"seo":93},"LwqAVO7YTfO44dc_vyR7Jg","2025-10-29T20:49:28+00:00","2026-03-05T19:05:56+00:00","New Engen Named to Adweek’s 2025 Agency of the Year Shortlist","new-engen-named-to-adweek-s-2025-agency-of-the-year-shortlist",{"alt":11,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},null,{"x":13,"y":13},0.5,2240,1260,"https://www.datocms-assets.com/151374/1761771626-social-post-1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1761771626-social-post-1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1761771626-social-post-1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":14,"height":15,"aspectRatio":24,"alt":11,"title":11,"base64":25,"bgColor":26},"https://www.datocms-assets.com/151374/1761771626-social-post-1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 560w,https://www.datocms-assets.com/151374/1761771626-social-post-1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 1120w,https://www.datocms-assets.com/151374/1761771626-social-post-1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 1680w,https://www.datocms-assets.com/151374/1761771626-social-post-1.png?auto=format&fit=max&h=2440&q=85&w=2440 2240w","","(max-width: 2240px) 100vw, 2240px","https://www.datocms-assets.com/151374/1761771626-social-post-1.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7777777777777777,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFhYLDhAVFQ0NFBUNDQ0NFx4ZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAEBQACBv/EABwQAAIDAQADAAAAAAAAAAAAAAMRAAECBBUhMf/EABUBAQEAAAAAAAAAAAAAAAAAAAAE/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8A3vUfeBfIq8gWrSjzoxnWFdQO+QaahOsAxShakhQqoYfVSQP/2Q==","#d2ec63","2025-10-29",{"id":29,"slug":30,"name":31,"photo":32,"role":34},"aHCAKXi0RDujamgKirs5ow","genesis-reyes","Genesis Reyes",{"src":33},"https://www.datocms-assets.com/151374/1741938724-genesis-reyes.png?auto=format&fit=max&h=300&q=85&w=300","Marketing Manager",[36],{"id":37,"slug":38,"title":39},"X8w_7NaSR0O20sn8lR9DAA","awards","Awards",[],{"value":42,"blocks":81},{"schema":43,"document":44},"dast",{"type":45,"children":46},"root",[47,53,57,61,65],{"type":48,"children":49},"paragraph",[50],{"type":51,"value":52},"span","Seattle, WA – New Engen was shortlisted on Adweek’s 2025 Agency of the Year list!",{"type":48,"children":54},[55],{"type":51,"value":56},"This recognition reflects the creativity, curiosity, and collaboration that fuel our work across creative, media, and measurement. It’s a testament to the people behind every breakthrough—the team that shows up with heart, ambition, and a shared belief in doing things differently.",{"type":48,"children":58},[59],{"type":51,"value":60},"In 2025, we’ve expanded our creative capabilities, deepened our AI-driven analytics, and helped brands grow with clarity and impact. This moment is a milestone in that journey—and a signal that the energy we bring is being seen across the industry.",{"type":48,"children":62},[63],{"type":51,"value":64},"To our clients, partners, and teammates: thank you. Your trust, collaboration, and willingness to push boundaries make recognition like this possible. We’re proud of what we’ve built together—and even more excited for what’s ahead.\n\nWinners will be announced on December 9th, and we’re counting down to the big day.",{"type":48,"children":66},[67,69,79],{"type":51,"value":68},"👉 See the ",{"url":70,"meta":71,"type":75,"children":76},"https://www.adweek.com/agencies/adweeks-2025-agency-of-the-year-shortlist-revealed/",[72],{"id":73,"value":74},"target","_blank","link",[77],{"type":51,"value":78},"full shortlist on Adweek",{"type":51,"value":80},".",[],{"id":83,"type":84,"logo":85,"bg":87,"badge":89},"A0m45rhvS4WK4S9S4q5o8Q","thumbnail_award_block",{"url":86},"https://www.datocms-assets.com/151374/1761771708-agency-of-the-year-award-shortlist-2025.png",{"hex":88},"#CCE0D9","Nominee",[91],{"title":92},"blogPosting",{"title":94,"description":95,"image":11},"New Engen Named to Adweek’s 2025 Agency Shortlist","New Engen was named to Adweek’s 2025 Agency of the Year shortlist, recognizing our work in performance marketing, commerce, and measurable growth.",[97,126,150],{"slug":98,"title":99,"date":100,"categories":101,"thumbnail":110,"thumbnailStyle":11},"january-2026-tiktok-trends","January 2026 TikTok Trends: Viral Moments You Need to Know","2025-12-29",[102,106],{"id":103,"slug":104,"title":105},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":107,"slug":108,"title":109},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":111,"title":112,"focalPoint":113,"width":114,"height":115,"thumbnail":116,"small":117,"medium":118,"responsiveImage":119},"Two champagne glasses clinking in front of a rising growth arrow, symbolizing viral success and celebratory trends in January 2026 TikTok culture.","january-2026-tiktok-trends-thumbnail",{"x":13,"y":13},1200,676,"https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":120,"webpSrcSet":21,"sizes":121,"src":122,"width":114,"height":115,"aspectRatio":123,"alt":111,"title":112,"base64":124,"bgColor":125},"https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1767034065-ne_blog_thumbnails_january_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 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Is Changing Dramatically, and We All Need to Change with It","2023-02-14",[131,135],{"id":132,"slug":133,"title":134},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":136,"slug":137,"title":138},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":140,"type":141,"image":142,"photo":144,"logo":146,"bg":148},"MB4jdx_gR56QZPSAL_yS9g","thumbnail_media_mention_block",{"thumbnail":143},"https://www.datocms-assets.com/151374/1741130314-metaverse-technology-next-generation-technology-global-networking-connection-science.jpg?auto=format&fit=max&h=600&q=85&w=700",{"url":145},"https://www.datocms-assets.com/151374/1741204735-justin-hayashi.png",{"url":147},"https://www.datocms-assets.com/151374/1741892202-aw360-logo-edited.png",{"hex":149},"#FAF2E8",{"slug":151,"title":152,"date":153,"categories":154,"thumbnail":11,"thumbnailStyle":163},"reels-ad-creative-is-the-best-investment-digital-marketers-can-make-right-now","#ReelTalk: Reels Ad Creative is the Best Investment Digital Marketers Can Make Right Now","2023-11-01",[155,159],{"id":156,"slug":157,"title":158},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":160,"slug":161,"title":162},"aT5WZkzBThi7G44UKMdxUA","content-creative","Content & Creative",{"id":164,"type":165,"title":166,"date":11,"logo":11,"bg":167,"color":11},"NPt4UOwjSzmhjHivRB3wKg","thumbnail_event_block","Reels Ad Creative is the Best Investment Digital Marketers Can Make Right Now",{"hex":88},{"relatedText":169},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429913]