[{"data":1,"prerenderedAt":177},["ShallowReactive",2],{"insight-quoted-in-digiday-katie-johnson-on-the-trade-desk":3},{"page":4,"related":109,"index":175},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":11,"categories":27,"contributors":32,"content":33,"thumbnailStyle":94,"schemaTypes":105,"schemaCustom":21,"faqs":11,"seo":106},"MayvTFiZTUyoG3ozg7GgNg","2025-08-14T00:03:01+01:00","2025-09-30T22:02:31+01:00","Digiday: Katie Johnson on The Trade Desk","quoted-in-digiday-katie-johnson-on-the-trade-desk",{"alt":11,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},null,{"x":13,"y":13},0.5,1030,579,"https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":14,"height":15,"aspectRatio":24,"alt":11,"title":11,"base64":25,"bgColor":26},"https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 257w,https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 515w,https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 772w,https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=2440&q=85&w=2440 1030w","","(max-width: 1030px) 100vw, 1030px","https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=2440&q=85&w=2440",1.778929188255613,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwEHBgoICAgLExALDhUNFRUNDhYNFhUNFxUdGCIfFhUaHysjGh0oHRYWJDUlKC0vMjIyHSI4PTcwPCsxMi8BCgsLDgwOFRANHS8cFh0vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBEQACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAADAQIF/8QAHhAAAQQBBQAAAAAAAAAAAAAABAABBjECAwUTFCH/xAAYAQACAwAAAAAAAAAAAAAAAAADBAAFBv/EAB0RAAICAgMBAAAAAAAAAAAAAAACAxEBBBMUIRL/2gAMAwEAAhEDEQA/AE24SM4taqFjNpLu5oTIaJ9i0XjEO7mw9yCh+ppt6hNEPRb3hmDFyFmtRXySXXWiMi5Fy2jfeSv662VILkjtaGzZHYoFo//Z","#d4392c",[28],{"id":29,"slug":30,"title":31},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[],{"value":34,"blocks":89},{"schema":35,"document":36},"dast",{"type":37,"children":38},"root",[39,45,48,56,60,63,67,70],{"type":40,"children":41},"paragraph",[42],{"type":43,"value":44},"span","This blog summarizes an article from Digiday, published on August 13, 2025.",{"type":40,"children":46},[47],{"type":43,"value":21},{"type":40,"children":49},[50,54],{"type":43,"marks":51,"value":53},[52],"strong","SEATTLE, WA -",{"type":43,"value":55}," Amazon's fast-growing ad business is gaining traction, but not necessarily at the expense of The Trade Desk. While Amazon brings exclusive inventory and powerful first-party data, it remains a supplemental choice for many advertisers. ",{"type":40,"children":57},[58],{"type":43,"value":59},"At New Engen, programmatic investments reflect this trend. Speaking with Digiday, Katie Johnson shared that spending on The Trade Desk has doubled compared to this time last year, while Amazon’s budget has remained flat—though she expects a rise later this year.",{"item":61,"type":62},"USt6NMpcRieaZmks9zdDBA","block",{"type":40,"children":64},[65],{"type":43,"value":66},"This perspective reflects a broader narrative: Amazon may be making gains, but for now, The Trade Desk’s independence, cross-device capabilities, and actionable insights keep it at the forefront.",{"type":40,"children":68},[69],{"type":43,"value":21},{"type":40,"children":71},[72,75,86],{"type":43,"marks":73,"value":74},[52],"Read the full article, \"The Trade Desk Holds Its Own Against Amazon’s Growing, but Still Distant Threat\", on ",{"url":76,"meta":77,"type":81,"children":82},"https://digiday.com/media-buying/the-trade-desk-holds-its-own-against-amazons-growing-but-still-distant-threat/",[78],{"id":79,"value":80},"target","_blank","link",[83],{"type":43,"marks":84,"value":85},[52],"Digiday",{"type":43,"marks":87,"value":88},[52],".",[90],{"id":61,"type":91,"quote":92,"cite":93},"quote_block","These types of cross-channel insights are important for omnichannel marketers navigating an evolving funnel.","Katie Johnson, Senior Programmatic Director",{"id":95,"type":96,"image":97,"photo":99,"logo":101,"bg":103},"JJ2S9v5dRMySQ8jC_NJL8A","thumbnail_media_mention_block",{"thumbnail":98},"https://www.datocms-assets.com/151374/1755124839-ttd-amazon-digiday.webp?auto=format&fit=max&h=600&q=85&w=700",{"url":100},"https://www.datocms-assets.com/151374/1755125387-katie-johnson-1.png",{"url":102},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":104},"#CCE0D9",[],{"title":107,"description":108,"image":11},"Digiday Features New Engen on The Trade Desk’s Growth","New Engen’s Katie Johnson shares insights in Digiday on why The Trade Desk continues to outperform Amazon in cross-channel advertising performance.",[110,135,157],{"slug":111,"title":112,"date":113,"categories":114,"thumbnail":119,"thumbnailStyle":11},"december-2025-tiktok-trends","December 2025 TikTok Trends: Viral Moments You Need to Know","2025-12-01",[115],{"id":116,"slug":117,"title":118},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"alt":120,"title":121,"focalPoint":122,"width":123,"height":124,"thumbnail":125,"small":126,"medium":127,"responsiveImage":128},"Christmas tree with gifts and upward trending arrow representing December 2025 TikTok trends and viral holiday content growth","December 2025 TikTok Trends - Holiday Viral Content 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Know","2025-12-29",[140,141],{"id":116,"slug":117,"title":118},{"id":142,"slug":143,"title":144},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":146,"title":147,"focalPoint":148,"width":123,"height":124,"thumbnail":149,"small":150,"medium":151,"responsiveImage":152},"Two champagne glasses clinking in front of a rising growth arrow, symbolizing viral success and celebratory trends in January 2026 TikTok 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Can Make Right Now","2023-11-01",[162,166],{"id":163,"slug":164,"title":165},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":167,"slug":168,"title":169},"aT5WZkzBThi7G44UKMdxUA","content-creative","Content & Creative",{"id":171,"type":172,"title":173,"date":11,"logo":11,"bg":174,"color":11},"NPt4UOwjSzmhjHivRB3wKg","thumbnail_event_block","Reels Ad Creative is the Best Investment Digital Marketers Can Make Right Now",{"hex":104},{"relatedText":176},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339430451]