[{"data":1,"prerenderedAt":159},["ShallowReactive",2],{"insight-quoted-in-modern-retail-heather-nichols-on-the-possible-tiktok-ban":3},{"page":4,"related":98,"index":157},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":28,"thumbnailStyle":83,"schemaTypes":94,"schemaCustom":24,"faqs":10,"seo":95},"b7YXqO2uR2mQ9Rc2rPXdQw","2025-03-05T00:12:34+00:00","2026-03-04T21:11:31+00:00","Modern Retail: Heather Nichols on the Possible TikTok Ban","quoted-in-modern-retail-heather-nichols-on-the-possible-tiktok-ban",null,"2024-03-15",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",[22],{"id":23,"custom":24,"existing":25},"Cd-l19IJSEafybeHGyn0lQ","",{"id":26,"name":27},"SGBfSvtXSnicNZFBfbn1VQ","Heather Nichols",{"value":29,"blocks":82},{"schema":30,"document":31},"dast",{"type":32,"children":33},"root",[34,44,48,52,71,74],{"type":35,"children":36},"paragraph",[37,42],{"type":38,"marks":39,"value":41},"span",[40],"emphasis","*The following is a summary of an article originally published by Modern Retail on March 15th, 2024.",{"type":38,"value":43},"\n",{"type":35,"children":45},[46],{"type":38,"value":47},"SEATTLE, WA - The bill to ban TikTok isn’t guaranteed to become law, but many marketers and retailers are getting ready and working on contingency plans.",{"type":35,"children":49},[50],{"type":38,"value":51},"Agencies across the country are considering the best path forward for their clients in the event of a nationwide ban on TikTok. Heather Nichols, Chief Revenue Officer at New Engen, is recommending that influencers and creators explore Reels and YouTube Shorts - calling out the latter in particular for having “phenomenal cost effectiveness.”",{"type":35,"children":53},[54,56,69],{"type":38,"value":55},"Read the full article on ",{"url":57,"meta":58,"type":65,"children":66},"https://www.modernretail.co/technology/it-feels-like-an-absolute-mistake-brands-and-agencies-are-already-preparing-for-a-tiktok-ban/",[59,62],{"id":60,"value":61},"rel","noreferrer noopener",{"id":63,"value":64},"target","_blank","link",[67],{"type":38,"value":68},"Modern Retail",{"type":38,"value":70},".",{"type":35,"children":72},[73],{"type":38,"value":24},{"type":35,"children":75},[76,80],{"type":38,"marks":77,"value":79},[78],"strong","About Modern Retail",{"type":38,"value":81},"\nModern Retail is a media brand covering the ins and outs of the reinvention of the retail industry. Launched in 2019 by Digiday Media, Modern Retail explains the changes transforming the retail business with honesty, depth and authority. We cover the industry’s nuances, through the digital lens, from Amazon’s strategic shifts and their implications to stores’ recasting as experience meccas and fulfillment centers.",[],{"id":84,"type":85,"image":86,"photo":88,"logo":90,"bg":92},"F9kUmj7vSQGvKln4zlXjdA","thumbnail_media_mention_block",{"thumbnail":87},"https://www.datocms-assets.com/151374/1741133543-modernretail-tiktok-money.png?auto=format&fit=max&h=600&q=85&w=700",{"url":89},"https://www.datocms-assets.com/151374/1741204736-heather-nichols.png",{"url":91},"https://www.datocms-assets.com/151374/1741892315-modern-retail-logo-edited.png",{"hex":93},"#242424",[],{"title":96,"description":97,"image":10},"TikTok Ban Contingency Planning | New Engen","Modern Retail recap featuring Heather Nichols on preparing for a potential TikTok ban, plus smart channel shifts like Reels and YouTube Shorts.",[99,128,143],{"slug":100,"title":101,"date":102,"categories":103,"thumbnail":113,"thumbnailStyle":10},"tiktok-year-in-review-2025","The FYP Report 2025: Your Complete TikTok Year in Review","2025-12-04",[104,108,112],{"id":105,"slug":106,"title":107},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":109,"slug":110,"title":111},"WBJ7GWfRQ1OSyt99QhgoVg","guides","Guides",{"id":18,"slug":19,"title":20},{"alt":10,"title":10,"focalPoint":114,"width":116,"height":117,"thumbnail":118,"small":119,"medium":120,"responsiveImage":121},{"x":115,"y":115},0.5,960,540,"https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":122,"webpSrcSet":24,"sizes":123,"src":124,"width":116,"height":117,"aspectRatio":125,"alt":10,"title":10,"base64":126,"bgColor":127},"https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 240w,https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 480w,https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 720w,https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=2440&q=85&w=2440 960w","(max-width: 960px) 100vw, 960px","https://www.datocms-assets.com/151374/1764884721-the-fyp-report.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.7777777777777777,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLFgoLDhgQGA0WFRUVDQ0RFx8ZGCITFhUaHysjGh0oKRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBANHDscFhw1Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBAABBf/EACAQAAEEAQQDAAAAAAAAAAAAAAEAAgQFAxESQVETFSH/xAAXAQADAQAAAAAAAAAAAAAAAAACAwQB/8QAGBEAAwEBAAAAAAAAAAAAAAAAAAIxEQH/2gAMAwEAAhEDEQA/AMK/mCbPaD2njXYvW7teEC/r8ceWC08onkcYG3X5oo8YUsEqjNjjynAdqI9HXMzyiXFWsxgO0//Z","#cee956",{"slug":129,"title":130,"date":131,"categories":132,"thumbnail":10,"thumbnailStyle":137},"introducing-the-2024-election-insights-dashboard-for-brands-digital-marketers","Introducing the 2024 Election Insights Dashboard for Brands & Digital Marketers","2024-05-15",[133],{"id":134,"slug":135,"title":136},"DdmYL6JDTCeZK6CkPSX1eg","measurement","Measurement",{"id":138,"type":139,"title":140,"date":10,"logo":10,"bg":141,"color":10},"USce5u2OQqmWB6uogcT-ew","thumbnail_event_block","2024 Election Insights Dashboard",{"hex":142},"#CCE0D9",{"slug":144,"title":145,"date":146,"categories":147,"thumbnail":10,"thumbnailStyle":152},"new-engen-welcomes-blake-marts-as-vp-of-corporate-strategy","New Engen Welcomes Blake Marts as VP of Corporate Strategy","2024-01-18",[148],{"id":149,"slug":150,"title":151},"SBVnlBKZQEKb1W3KJvwGww","press-release","Press Release",{"id":153,"type":139,"title":154,"date":10,"logo":10,"bg":155,"color":10},"YfYTpdv-S_Ol_SFhhQt89g","Welcome Blake Marts, VP of Corporate Strategy",{"hex":156},"#CCE561",{"relatedText":158},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434205]