[{"data":1,"prerenderedAt":160},["ShallowReactive",2],{"insight-the-current-austin-brown-on-ai-accountability-holiday-retail-media":3},{"page":4,"related":95,"index":158},{"id":5,"published":6,"lastPublished":6,"title":7,"slug":8,"thumbnail":9,"date":9,"author":9,"categories":10,"contributors":15,"content":16,"thumbnailStyle":79,"schemaTypes":90,"schemaCustom":91,"faqs":9,"seo":92},"LJcJeLx7QH-rfL1sm8ZORA","2025-12-18T21:06:33+00:00","The Current: Austin Brown on AI, Accountability, & Holiday Retail Media","the-current-austin-brown-on-ai-accountability-holiday-retail-media",null,[11],{"id":12,"slug":13,"title":14},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",[],{"value":17,"blocks":74},{"schema":18,"document":19},"dast",{"type":20,"children":21},"root",[22,30,43,47,50],{"type":23,"children":24},"paragraph",[25],{"type":26,"marks":27,"value":29},"span",[28],"emphasis","The following is a summary of an article published by The Current on December 17th, 2025. ",{"type":23,"children":31},[32,36,38,41],{"type":26,"marks":33,"value":35},[34],"strong","SEATTLE, WA –",{"type":26,"value":37}," In an article published by ",{"type":26,"marks":39,"value":40},[28],"The Current",{"type":26,"value":42},", New Engen’s Austin Brown, Director of Media Services, shared his perspective on how AI agents and rising performance expectations are reshaping holiday retail media.",{"type":23,"children":44},[45],{"type":26,"value":46},"In the piece, Brown explains that while many retail media budgets are holding steady, expectations have increased significantly. With every impression under closer scrutiny, teams are being pushed to plan more strategically, optimize faster, and prove value with greater precision as the holiday season approaches.",{"item":48,"type":49},"Cs8MKjCIRo23aQB8yw-HDg","block",{"type":23,"children":51},[52,55,66,69,71],{"type":26,"marks":53,"value":54},[34],"Read the full article, ",{"url":56,"meta":57,"type":61,"children":62},"https://www.thecurrent.com/ai-agents-holiday-budgets-retail-media",[58],{"id":59,"value":60},"target","_blank","link",[63],{"type":26,"marks":64,"value":65},[34,28],"How AI Agents, Holiday Budgets, And Retail Media Are Reshaping Performance",{"type":26,"marks":67,"value":68},[34],", on ",{"type":26,"marks":70,"value":40},[34,28],{"type":26,"marks":72,"value":73},[34],".",[75],{"id":48,"type":76,"quote":77,"cite":78},"quote_block","Budgets are largely holding steady, though every dollar is being examined more closely than in prior years. Clients are pushing for measurable outcomes and expecting more from every impression.","Austin Brown, Director of Media Services",{"id":80,"type":81,"image":82,"photo":84,"logo":86,"bg":88},"Apc59SQAT9uqDBYeugo9Gw","thumbnail_media_mention_block",{"thumbnail":83},"https://www.datocms-assets.com/151374/1766091156-the-current_austin-brown_retail-media.png?auto=format&fit=max&h=600&q=85&w=700",{"url":85},"https://www.datocms-assets.com/151374/1766091304-austin-brown.png",{"url":87},"https://www.datocms-assets.com/151374/1766091462-the-current_austin-brown_thumbnail.png",{"hex":89},"#FAF2E8",[],"",{"title":93,"description":94,"image":9},"AI & Holiday Retail Media: Austin Brown in The Current","New Engen’s Austin Brown shares how AI agents and rising accountability are reshaping holiday retail media performance in The Current.",[96,110,139],{"slug":97,"title":98,"date":99,"categories":100,"thumbnail":9,"thumbnailStyle":105},"marketing-in-the-new-age-of-generative-ai","Marketing in the New Age of Generative AI","2023-04-20",[101],{"id":102,"slug":103,"title":104},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":106,"type":107,"title":98,"date":9,"logo":9,"bg":108,"color":9},"RkDAgcpkQquLEOmCsySORw","thumbnail_event_block",{"hex":109},"#CCE0D9",{"slug":111,"title":112,"date":9,"categories":113,"thumbnail":115,"thumbnailStyle":130},"caroline-levere-advertising-week-april-2026","Advertising Week: Caroline Levere on the Future of Creator Content",[114],{"id":12,"slug":13,"title":14},{"alt":9,"title":9,"focalPoint":116,"width":118,"height":119,"thumbnail":120,"small":121,"medium":122,"responsiveImage":123},{"x":117,"y":117},0.5,1170,600,"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":124,"webpSrcSet":91,"sizes":125,"src":126,"width":118,"height":119,"aspectRatio":127,"alt":9,"title":9,"base64":128,"bgColor":129},"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 292w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 585w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 877w,https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=2440&q=85&w=2440 1170w","(max-width: 1170px) 100vw, 1170px","https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=2440&q=85&w=2440",1.95,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXCgoLDiAQDQ0NGRUWDREYFxoZHSIVFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDscFh07Ly8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAEBgEDBQD/xAAeEAABBAEFAAAAAAAAAAAAAAABAAIDEQQFISIxUf/EABYBAQEBAAAAAAAAAAAAAAAAAAIDAP/EABsRAAEFAQEAAAAAAAAAAAAAAAABAgQRMSED/9oADAMBAAIRAxEAPwB01N7YxVoLGlHqo1iZ5k7WeJ3tIorJQ/KI5U0aGjjYK5AQZDzjjdSnwm6C69P/2Q==","#d5ac36",{"id":131,"type":81,"image":132,"photo":134,"logo":136,"bg":138},"agDXZkDsQIKYagUMaW7Lmg",{"thumbnail":133},"https://www.datocms-assets.com/151374/1777492615-advertising-week-thumbnail-april-2026.jpg?auto=format&fit=max&h=600&q=85&w=700",{"url":135},"https://www.datocms-assets.com/151374/1777492430-caroline-levere-transparent.png",{"url":137},"https://www.datocms-assets.com/151374/1741892274-advertising-week-logo-edited.png",{"hex":89},{"slug":140,"title":141,"date":142,"categories":143,"thumbnail":9,"thumbnailStyle":149},"whats-keeping-brands-from-unlocking-scale-with-creator-content","What's Keeping Brands from Unlocking Scale with Creator Content?","2023-04-07",[144,145],{"id":12,"slug":13,"title":14},{"id":146,"slug":147,"title":148},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",{"id":150,"type":81,"image":151,"photo":153,"logo":155,"bg":157},"VYZT4b6BQKyFgXnDxTEtVQ",{"thumbnail":152},"https://www.datocms-assets.com/151374/1742072669-adweek-preview.png?auto=format&fit=max&h=600&q=85&w=700",{"url":154},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":156},"https://www.datocms-assets.com/151374/1741133774-advertising-week-logo.png",{"hex":109},{"relatedText":159},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429473]