[{"data":1,"prerenderedAt":430},["ShallowReactive",2],{"insight-the-holiday-creative-playbook-what-actually-works-in-2025":3},{"page":4,"related":367,"index":428},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":27,"categories":34,"contributors":43,"content":44,"thumbnailStyle":11,"schemaTypes":362,"schemaCustom":363,"faqs":11,"seo":364},"fn7TmwRMSK-sC7CWgiXfgg","2025-12-01T03:28:23+00:00","2025-12-01T03:45:14+00:00","The Holiday Creative Playbook: What Actually Works in 2025","the-holiday-creative-playbook-what-actually-works-in-2025",{"alt":11,"title":11,"focalPoint":12,"width":14,"height":15,"thumbnail":16,"small":17,"medium":18,"responsiveImage":19},null,{"x":13,"y":13},0.5,1200,676,"https://www.datocms-assets.com/151374/1764558908-holiday-2025-creative-blog.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1764558908-holiday-2025-creative-blog.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1764558908-holiday-2025-creative-blog.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":20,"webpSrcSet":21,"sizes":22,"src":23,"width":14,"height":15,"aspectRatio":24,"alt":11,"title":11,"base64":25,"bgColor":26},"https://www.datocms-assets.com/151374/1764558908-holiday-2025-creative-blog.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1764558908-holiday-2025-creative-blog.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1764558908-holiday-2025-creative-blog.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1764558908-holiday-2025-creative-blog.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","","(max-width: 1200px) 100vw, 1200px","https://www.datocms-assets.com/151374/1764558908-holiday-2025-creative-blog.png?auto=format&fit=max&h=2440&q=85&w=2440",1.7751479289940828,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgXDQoXDhgQFQ0NExUNFQ0OFx8ZGCIfFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHAoNHC8dFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGAAP/xAAeEAABBAIDAQAAAAAAAAAAAAACAAEDBGFxERMUBf/EABYBAQEBAAAAAAAAAAAAAAAAAAMCAf/EABcRAQEBAQAAAAAAAAAAAAAAAAEAEQL/2gAMAwEAAhEDEQA/ABENEbFodpQ/xhGjzhHqXITs7JT6Tek7YUdjscNkg67ZNlS0lJyultSQHLL/2Q==","#cae45d",{"id":28,"slug":29,"name":30,"photo":31,"role":33},"Fq1vG1_wSb6RSxIwOLOhYw","lola-behrens","Lola Behrens",{"src":32},"https://www.datocms-assets.com/151374/1741301596-lola-behrens.png?auto=format&fit=max&h=300&q=85&w=300","Marketing Manager",[35,39],{"id":36,"slug":37,"title":38},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"id":40,"slug":41,"title":42},"aT5WZkzBThi7G44UKMdxUA","content-creative","Content & Creative",[],{"value":45,"blocks":355},{"schema":46,"document":47},"dast",{"type":48,"children":49},"root",[50,68,71,76,80,84,88,121,128,132,136,163,170,174,178,213,217,221,225,230,250,255,275,279,283,294,314,316],{"type":51,"children":52},"paragraph",[53,56,66],{"type":54,"value":55},"span","🎁 Plan Smarter, Perform Better: Get our full ",{"url":57,"meta":58,"type":62,"children":63},"https://hellonewengen.com/insights/2025-holiday-guide-for-brands-marketing-leaders",[59],{"id":60,"value":61},"target","_blank","link",[64],{"type":54,"value":65},"2025 Holiday Guide",{"type":54,"value":67}," for platform-specific creative strategies, campaign timing insights, and high-performing ad formats.",{"item":69,"type":70},"ZMwA-B6PTgmzJyoGqOkJlw","block",{"type":72,"level":73,"children":74},"heading",2,[75],{"type":54,"value":8},{"type":51,"children":77},[78],{"type":54,"value":79},"As brands fight for attention during the most competitive shopping season of the year, creative execution becomes the deciding factor between being ignored or driving measurable impact. So what kind of holiday ads actually work in 2025?",{"type":72,"level":73,"children":81},[82],{"type":54,"value":83},"What Makes Holiday Creative Perform in 2025?",{"type":51,"children":85},[86],{"type":54,"value":87},"If your holiday campaign still relies on generic promos or overly branded content, you're leaving conversions on the table. Here are the top-performing creative traits this year:",{"type":89,"style":90,"children":91},"list","bulleted",[92,103,112],{"type":93,"children":94},"listItem",[95],{"type":51,"children":96},[97,101],{"type":54,"marks":98,"value":100},[99],"strong","Static beats video during high urgency periods",{"type":54,"value":102},". Shoppers scan quickly—bold discount overlays and product hero shots win.",{"type":93,"children":104},[105],{"type":51,"children":106},[107,110],{"type":54,"marks":108,"value":109},[99],"High contrast visuals and legible CTAs",{"type":54,"value":111}," outperform aesthetic but muted layouts.",{"type":93,"children":113},[114],{"type":51,"children":115},[116,119],{"type":54,"marks":117,"value":118},[99],"Cheeky, seasonal messaging",{"type":54,"value":120}," builds affinity without needing deep discounts.",{"type":51,"children":122},[123,126],{"type":54,"marks":124,"value":125},[99],"TL;DR:",{"type":54,"value":127}," Clarity, contrast, and clear value drive engagement when attention is scarce.",{"type":72,"level":73,"children":129},[130],{"type":54,"value":131},"UGC and Influencer Content: The Trust Factor",{"type":51,"children":133},[134],{"type":54,"value":135},"Shoppers trust people over polished brand voices—especially when it comes to gifting. Data shows:",{"type":89,"style":90,"children":137},[138,151,157],{"type":93,"children":139},[140],{"type":51,"children":141},[142,149],{"url":143,"meta":144,"type":62,"children":146},"https://www.benamic.com/blog/supercharge-your-holiday-giveaways-with-influencer-and-brand-collaborations/",[145],{"id":60,"value":61},[147],{"type":54,"value":148},"66% of Gen Z and 52% of Millennials",{"type":54,"value":150}," trust influencer content more than traditional ads",{"type":93,"children":152},[153],{"type":51,"children":154},[155],{"type":54,"value":156},"UGC gift guides (\"5 Gifts for Someone Who Has Everything\") perform better than brand-led gift catalogs",{"type":93,"children":158},[159],{"type":51,"children":160},[161],{"type":54,"value":162},"Creator testimonials with before/after content help shoppers feel confident in purchases",{"type":51,"children":164},[165,168],{"type":54,"marks":166,"value":167},[99],"Why it works:",{"type":54,"value":169}," Influencers offer validation and simplify decision-making in a cluttered feed.",{"type":72,"level":73,"children":171},[172],{"type":54,"value":173},"Messaging That Balances Urgency and Emotion",{"type":51,"children":175},[176],{"type":54,"value":177},"Holidays are emotional, but economic pressure is real. The best-performing campaigns:",{"type":89,"style":90,"children":179},[180,191,202],{"type":93,"children":181},[182],{"type":51,"children":183},[184,186,189],{"type":54,"value":185},"Lead with ",{"type":54,"marks":187,"value":188},[99],"value and urgency",{"type":54,"value":190}," (\"Ends Tonight\", \"Only Sale of the Year\")",{"type":93,"children":192},[193],{"type":51,"children":194},[195,197,200],{"type":54,"value":196},"Layer in ",{"type":54,"marks":198,"value":199},[99],"meaning and tradition",{"type":54,"value":201}," to strengthen emotional resonance",{"type":93,"children":203},[204],{"type":51,"children":205},[206,208,211],{"type":54,"value":207},"Keep ",{"type":54,"marks":209,"value":210},[99],"discounts and CTAs above the fold",{"type":54,"value":212}," in every format",{"type":51,"children":214},[215],{"type":54,"value":216},"Effective messaging isn't one-note. It mixes pressure with purpose.",{"type":72,"level":73,"children":218},[219],{"type":54,"value":220},"Formats & Tips for the Final Weeks of the Holiday Season",{"type":51,"children":222},[223],{"type":54,"value":224},"As the countdown to key holidays accelerates, creative should adapt to shifting consumer urgency and decision-making:",{"type":51,"children":226},[227],{"type":54,"marks":228,"value":229},[99],"Now through Mid-December",{"type":89,"style":90,"children":231},[232,238,244],{"type":93,"children":233},[234],{"type":51,"children":235},[236],{"type":54,"value":237},"Promote flexible fulfillment options: expedited shipping, curbside pickup, and local delivery",{"type":93,"children":239},[240],{"type":51,"children":241},[242],{"type":54,"value":243},"Highlight gift guides segmented by price, persona, or purpose to simplify choices",{"type":93,"children":245},[246],{"type":51,"children":247},[248],{"type":54,"value":249},"Feature emotional messaging around togetherness and tradition to deepen brand connection",{"type":51,"children":251},[252],{"type":54,"marks":253,"value":254},[99],"Mid-December through Christmas Eve",{"type":89,"style":90,"children":256},[257,263,269],{"type":93,"children":258},[259],{"type":51,"children":260},[261],{"type":54,"value":262},"Shift to urgent messaging: \"Last Chance to Ship\", \"Order by [date] for Delivery\"",{"type":93,"children":264},[265],{"type":51,"children":266},[267],{"type":54,"value":268},"Promote instant gifting options like e-gift cards and digital experiences",{"type":93,"children":270},[271],{"type":51,"children":272},[273],{"type":54,"value":274},"Use statics or carousels with bold, scannable layouts to support last-minute decision-making",{"type":51,"children":276},[277],{"type":54,"value":278},"Being agile with creative in the final stretch is key to capturing late shoppers who still want meaningful, stress-free gifting solutions.",{"type":72,"level":73,"children":280},[281],{"type":54,"value":282},"Download the Full Guide for Creative Strategies by Channel",{"type":51,"children":284},[285,287,292],{"type":54,"value":286},"Want channel-specific tips for TikTok, Meta, and affiliate placements? Our ",{"url":57,"meta":288,"type":62,"children":290},[289],{"id":60,"value":61},[291],{"type":54,"value":65},{"type":54,"value":293}," covers:",{"type":89,"style":90,"children":295},[296,302,308],{"type":93,"children":297},[298],{"type":51,"children":299},[300],{"type":54,"value":301},"Top-performing formats by platform",{"type":93,"children":303},[304],{"type":51,"children":305},[306],{"type":54,"value":307},"Messaging frameworks for each audience",{"type":93,"children":309},[310],{"type":51,"children":311},[312],{"type":54,"value":313},"How to remix proven creative for scale",{"item":315,"type":70},"UjE_WiFOTa6kSjsFOL08qw",{"type":51,"children":317},[318,322,330,333,341,344,352],{"type":54,"marks":319,"value":321},[320],"emphasis","Need help executing? Learn more about New Engen's ",{"url":323,"meta":324,"type":62,"children":326},"https://hellonewengen.com/services/",[325],{"id":60,"value":61},[327],{"type":54,"marks":328,"value":329},[320],"creative services",{"type":54,"marks":331,"value":332},[320]," and solutions like the ",{"url":334,"meta":335,"type":62,"children":337},"https://hellonewengen.com/solutions/acorn-creator-suite",[336],{"id":60,"value":61},[338],{"type":54,"marks":339,"value":340},[320],"Acorn Creator Suite",{"type":54,"marks":342,"value":343},[320]," and ",{"url":345,"meta":346,"type":62,"children":348},"https://hellonewengen.com/solutions/donut-studios",[347],{"id":60,"value":61},[349],{"type":54,"marks":350,"value":351},[320],"Donut Studios",{"type":54,"marks":353,"value":354},[320],".",[356,360],{"id":69,"type":357,"label":358,"script":359},"hubspot_block","DOWNLOAD THE HOLIDAY GUIDE","\u003Cscript charset=\"utf-8\" type=\"text/javascript\" src=\"//js.hsforms.net/forms/embed/v2.js\">\u003C/script>\n\u003Cscript>\n  hbspt.forms.create({\n    portalId: \"46586773\",\n    formId: \"2d360cc5-2b4c-4df0-a604-62d0e4682ab3\",\n    region: \"na1\"\n  });\n\u003C/script>",{"id":315,"type":357,"label":361,"script":359},"DOWNLOAD THE FREE GUIDE",[],"\u003Cscript type=\"application/ld+json\">\n{\n  \"@context\": \"https://schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"BreadcrumbList\",\n      \"itemListElement\": [\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 1,\n          \"name\": \"Home\",\n          \"item\": \"https://hellonewengen.com/\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 2,\n          \"name\": \"Insights\",\n          \"item\": \"https://hellonewengen.com/insights/\"\n        },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": 3,\n          \"name\": \"The Holiday Creative Playbook: What Actually Works in 2025\",\n          \"item\": \"https://hellonewengen.com/insights/the-holiday-creative-playbook-what-actually-works-in-2025/\"\n        }\n      ]\n    },\n    {\n      \"@type\": \"Article\",\n      \"headline\": \"The Holiday Creative Playbook: What Actually Works in 2025\",\n      \"alternativeHeadline\": \"2025 Holiday Creative Strategy Guide\",\n      \"description\": \"Discover what makes holiday creative convert in 2025. 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Get creative tips and download the full Holiday Guide.",[368,390,415],{"slug":369,"title":370,"date":371,"categories":372,"thumbnail":11,"thumbnailStyle":381},"digiday-new-engen-on-pinterests-pitch-to-marketers","Digiday: New Engen on Pinterest's Pitch to Marketers","2023-10-09",[373,377],{"id":374,"slug":375,"title":376},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":378,"slug":379,"title":380},"dejocGuSQ1is-VTx8SAXBQ","platform","Platform",{"id":382,"type":383,"image":384,"photo":11,"logo":386,"bg":388},"XlMCRWCkTnOlnRLej1b6EA","thumbnail_media_mention_block",{"thumbnail":385},"https://www.datocms-assets.com/151374/1741132261-digiday-baseball-pinterest.png?auto=format&fit=max&h=600&q=85&w=700",{"url":387},"https://www.datocms-assets.com/151374/1741892294-digiday-logo-edited.png",{"hex":389},"#242424",{"slug":391,"title":392,"date":393,"categories":394,"thumbnail":403,"thumbnailStyle":11},"june-tiktok-trends","June 2026 TikTok Trends: Viral Moments You Need to Know","2026-05-26",[395,399],{"id":396,"slug":397,"title":398},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":400,"slug":401,"title":402},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":404,"title":405,"focalPoint":406,"width":14,"height":15,"thumbnail":407,"small":408,"medium":409,"responsiveImage":410},"Bright yellow flip-flops on an upward arrow symbolizing rising TikTok trends in June 2025","Flip-Flopping Into the Trends: What’s Hot on TikTok This June",{"x":13,"y":13},"https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":411,"webpSrcSet":21,"sizes":22,"src":412,"width":14,"height":15,"aspectRatio":24,"alt":404,"title":405,"base64":413,"bgColor":414},"https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1748967322-ne_blog_thumbnails_june_v1.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgPEAoNDiQQDhMOGRENDQ4OFx8ZGBYVIhUaHysjGh0oHSEiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7OzU7LzsvLy8vOzUvOzUvOy81Oy8vNS8vLy8vLzUvLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAFAwD/xAAeEAABBQACAwAAAAAAAAAAAAABAAIDBBFBgQUTFP/EABYBAAMAAAAAAAAAAAAAAAAAAAQFBv/EABsRAAICAwEAAAAAAAAAAAAAAAEDAAIREiEE/9oADAMBAAIRAxEAPwCEVf2yDU2PFtNbd4QTJXRvBCW++QVukT7aONx2R/mssVORDrNUROOFZSfK6V50rJilbdB2BstXY4n/2Q==","#05a5a7",{"slug":416,"title":417,"date":11,"categories":418,"thumbnail":11,"thumbnailStyle":423},"rakuten-impact-alliance-what-brands-need-to-know","What the Rakuten-Impact Alliance Means for the Affiliate Industry & Brands",[419],{"id":420,"slug":421,"title":422},"N07hqWemQ6idnEnNEfiZ3g","affiliate","Affiliate",{"id":424,"type":425,"title":417,"date":11,"logo":11,"bg":426,"color":11},"Kr3C-A2sRh24hSvatQhAkA","thumbnail_event_block",{"hex":427},"#CCE561",{"relatedText":429},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339429773]