[{"data":1,"prerenderedAt":295},["ShallowReactive",2],{"insight-the-state-of-political-ad-spending-going-into-q4":3},{"page":4,"related":219,"index":293},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":12,"categories":19,"contributors":24,"content":34,"thumbnailStyle":208,"schemaTypes":215,"schemaCustom":27,"faqs":10,"seo":216},"byXbAeXMSpSjIDhysxevGQ","2025-03-04T22:38:48+00:00","2026-02-17T15:39:37+00:00","The State of Political Ad Spending Going into Q4","the-state-of-political-ad-spending-going-into-q4",null,"2024-09-12",{"id":13,"slug":14,"name":15,"photo":16,"role":18},"Fq1vG1_wSb6RSxIwOLOhYw","lola-behrens","Lola Behrens",{"src":17},"https://www.datocms-assets.com/151374/1741301596-lola-behrens.png?auto=format&fit=max&h=300&q=85&w=300","Marketing Manager",[20],{"id":21,"slug":22,"title":23},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",[25,31],{"id":26,"custom":27,"existing":28},"HH38j3m1QPqOFPtgs1vjXg","",{"id":29,"name":30},"XMLMJJN0QRC3KavARNNrGQ","Andrew Richardson",{"id":32,"custom":33,"existing":10},"HEeh2e6LTLCHalUTO-e9fQ","Jenna Toler",{"value":35,"blocks":158},{"schema":36,"document":37},"dast",{"type":38,"children":39},"root",[40,77,91,97,101,104,113,115,123,125,129,143,145],{"type":41,"children":42},"paragraph",[43,46,59,61,65,67,75],{"type":44,"value":45},"span","In 2024, the usual Q4 CPM ramp-up period will arrive earlier than usual, fueled by an influx of political spending ahead of the 2024 Presidential Election on November 5th. In ",{"url":47,"meta":48,"type":55,"children":56},"https://hellonewengen.com/insights/new-engen-election-insights-dashboard-trends-to-watch-in-q3",[49,52],{"id":50,"value":51},"rel","noreferrer noopener",{"id":53,"value":54},"target","_blank","link",[57],{"type":44,"value":58},"New Engen Election Insights Dashboard Trends to Watch in Q3",{"type":44,"value":60},", we shared our forecast for CPMs through the end of the year and emphasized that ",{"type":44,"marks":62,"value":64},[63],"strong","costs will begin to rise during the week of September 23rd",{"type":44,"value":66},". And considering that the 23rd is just days away (yes, really!), we’re keeping a close eye on the ",{"url":68,"meta":69,"type":55,"children":72},"https://elections.newengen.com/",[70,71],{"id":50,"value":51},{"id":53,"value":54},[73],{"type":44,"value":74},"New Engen Election Insights Dashboard",{"type":44,"value":76}," to keep brands and digital marketers up to date with the latest trends.",{"type":41,"children":78},[79,81,89],{"type":44,"value":80},"For more information about the dashboard, check out our ",{"url":82,"meta":83,"type":55,"children":86},"https://hellonewengen.com/insights/new-engen-election-insights-dashboard-2024",[84,85],{"id":50,"value":51},{"id":53,"value":54},[87],{"type":44,"value":88},"guide to using the tool",{"type":44,"value":90},".",{"type":92,"level":93,"children":94},"heading",2,[95],{"type":44,"value":96},"How Democrats & Republicans Are Spending",{"type":41,"children":98},[99],{"type":44,"value":100},"Since announcing that Kamala Harris would be the Democratic party nominee, the Harris-Walz campaign has maintained a heavy level of spending on YouTube, Meta, & OTT. Currently, Meta is the only of these three channels that has seen a rise in CPMs, by 5% YoY.\n",{"item":102,"type":103},"XUMYh-CkSo-P29rOHFjbuQ","block",{"type":41,"children":105},[106,108,111],{"type":44,"value":107},"Political spending by Republicans has also been on the rise since Q3, though it is weighted more heavily toward YouTube and traditional channels like OTT and Programmatic Video. Notably, ",{"type":44,"marks":109,"value":110},[63],"Programmatic Video CPMs are up by +19% YoY for Non-Political advertisers right now.",{"type":44,"value":112},"\n",{"item":114,"type":103},"UijQyFsaRZaD3VOkumzeNA",{"type":41,"children":116},[117,119,122],{"type":44,"value":118},"Excluding the spike in Programmatic Video costs, Non-Political CPMs are down on the whole compared to last quarter and overall stable YoY. ",{"type":44,"marks":120,"value":121},[63],"However, if 2020 is any indicator of what’s to come, CPM prices are about to pick up",{"type":44,"value":90},{"item":124,"type":103},"cVNKbsdtTZeIrdHaM0QWdw",{"type":92,"level":93,"children":126},[127],{"type":44,"value":128},"Opportunities for Advertisers Right Now",{"type":41,"children":130},[131,133,136,138,141],{"type":44,"value":132},"Despite heavy spending on YouTube from both major political parties, CPMs remain favorable for non-political advertisers right now. For the last seven weeks (since the Harris campaign joined the race and political spending ramped up), ",{"type":44,"marks":134,"value":135},[63],"non-political CPMs on YouTube are actually down by -5%",{"type":44,"value":137}," ",{"type":44,"marks":139,"value":140},[63],"YoY. ",{"type":44,"value":142},"Advertisers may be able to capitalize on YouTube’s relatively low costs before CPMs (inevitably) rise in Q4.",{"item":144,"type":103},"UDdS6LPCT8-OyMiAQLTYEA",{"type":41,"children":146},[147,149,157],{"type":44,"value":148},"In the coming months, we’ll continue to provide updates and flag important trends that brands and advertisers should be aware of. Don’t miss out on real-time insights by subscribing to our newsletter and following us 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Keeping Brands from Unlocking Scale with Creator Content?","2023-04-07",[279,280],{"id":250,"slug":251,"title":252},{"id":281,"slug":282,"title":283},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",{"id":285,"type":265,"image":286,"photo":288,"logo":290,"bg":292},"VYZT4b6BQKyFgXnDxTEtVQ",{"thumbnail":287},"https://www.datocms-assets.com/151374/1742072669-adweek-preview.png?auto=format&fit=max&h=600&q=85&w=700",{"url":289},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":291},"https://www.datocms-assets.com/151374/1741133774-advertising-week-logo.png",{"hex":273},{"relatedText":294},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339435034]