[{"data":1,"prerenderedAt":215},["ShallowReactive",2],{"insight-whats-keeping-brands-from-unlocking-scale-with-creator-content":3},{"page":4,"related":140,"index":213},{"id":5,"published":6,"lastPublished":7,"title":8,"slug":9,"thumbnail":10,"date":11,"author":10,"categories":12,"contributors":21,"content":25,"thumbnailStyle":125,"schemaTypes":136,"schemaCustom":116,"faqs":10,"seo":137},"EOGDHVyLSbO-SVt00VuwHQ","2025-03-05T00:16:46+00:00","2026-03-04T21:15:14+00:00","What's Keeping Brands from Unlocking Scale with Creator Content?","whats-keeping-brands-from-unlocking-scale-with-creator-content",null,"2023-04-07",[13,17],{"id":14,"slug":15,"title":16},"agDKqj5wSo2wTaPYBuhzSQ","in-the-news","In The News",{"id":18,"slug":19,"title":20},"Pp903R23RBa0m_FTD3Ciig","influencer","Influencer News",[22],{"id":23,"custom":24,"existing":10},"F8uD84_IQumtudEv6NXrQQ","Kelly Dye",{"value":26,"blocks":124},{"schema":27,"document":28},"dast",{"type":29,"children":30},"root",[31,39,49,84,113,117],{"type":32,"children":33},"paragraph",[34],{"type":35,"marks":36,"value":38},"span",[37],"emphasis","*The following is a summary of an article originally published by Advertising Week on April 7, 2023.",{"type":32,"children":40},[41,43,47],{"type":35,"value":42},"While marketers continue to double down on their investment in creator content, many are not maximizing its true value potential. Why does the gulf between winning creator content and performance marketing still exist? Because ",{"type":35,"marks":44,"value":46},[45],"strong","brands are still keeping their creator content bound to social media when it's time to ideate on how to bring creator content into the broader digital realm",{"type":35,"value":48}," where we can measure full-funnel attribution.\n",{"type":50,"style":51,"children":52},"list","bulleted",[53,60,66,72,78],{"type":54,"children":55},"listItem",[56],{"type":32,"children":57},[58],{"type":35,"value":59},"Despite the influencer marketing industry reaching $16.4 billion in 2022, brands are struggling to prove the value of influencer collaborations.",{"type":54,"children":61},[62],{"type":32,"children":63},[64],{"type":35,"value":65},"Marketers should experiment and break down the silos between digital marketing tactics to tap into everything from shoppable content to CTV.",{"type":54,"children":67},[68],{"type":32,"children":69},[70],{"type":35,"value":71},"By repurposing creator content across other mediums, brands can increase engagement and conversions while building genuine relationships between brands and consumers.",{"type":54,"children":73},[74],{"type":32,"children":75},[76],{"type":35,"value":77},"Pushing creator-generated content into performance marketing channels will allow for increased audience learnings and a better understanding of what resonates with consumers.",{"type":54,"children":79},[80],{"type":32,"children":81},[82],{"type":35,"value":83},"While most influencer contracts are negotiated on a 1:1 basis, influencer content licensed through the Acorn Creator Suite (New Engen's full-service creator marketing solution) includes full usage rights, in perpetuity, across all mediums.",{"type":32,"children":85},[86,88,101,103,111],{"type":35,"value":87},"Want to learn more? Read the full article on ",{"url":89,"meta":90,"type":97,"children":98},"https://advertisingweek.com/whats-keeping-brands-from-unlocking-scale-with-creator-content-the-lack-of-a-holistic-approach/",[91,94],{"id":92,"value":93},"rel","noreferrer noopener",{"id":95,"value":96},"target","_blank","link",[99],{"type":35,"value":100},"Advertising Week",{"type":35,"value":102},".\n\nTo stay up-to-date with the latest, subscribe to our newsletter and follow us on ",{"url":104,"meta":105,"type":97,"children":108},"https://www.linkedin.com/company/new-engen-inc./",[106,107],{"id":92,"value":93},{"id":95,"value":96},[109],{"type":35,"value":110},"LinkedIn",{"type":35,"value":112},".",{"type":32,"children":114},[115],{"type":35,"value":116},"",{"type":32,"children":118},[119,122],{"type":35,"marks":120,"value":121},[45],"About Advertising Week",{"type":35,"value":123},"\nAdvertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.",[],{"id":126,"type":127,"image":128,"photo":130,"logo":132,"bg":134},"VYZT4b6BQKyFgXnDxTEtVQ","thumbnail_media_mention_block",{"thumbnail":129},"https://www.datocms-assets.com/151374/1742072669-adweek-preview.png?auto=format&fit=max&h=600&q=85&w=700",{"url":131},"https://www.datocms-assets.com/151374/1741207484-kelly-dye.png",{"url":133},"https://www.datocms-assets.com/151374/1741133774-advertising-week-logo.png",{"hex":135},"#CCE0D9",[],{"title":138,"description":139,"image":10},"Scaling Creator Content: What’s Holding Brands Back","Why creator content often stalls at social only. Learn how to unlock scale by repurposing creator assets across channels with measurable outcomes.",[141,171,195],{"slug":142,"title":143,"date":144,"categories":145,"thumbnail":154,"thumbnailStyle":10},"may-tiktok-trends","May 2026 TikTok Trends: Viral Moments You Need to Know","2026-04-30",[146,150],{"id":147,"slug":148,"title":149},"B0y1WBnOS32UYm7_kNLcPQ","trends","Trends",{"id":151,"slug":152,"title":153},"LbuHh1WgRAydUNn_o9U0-w","tiktok","TikTok",{"alt":155,"title":156,"focalPoint":157,"width":159,"height":160,"thumbnail":161,"small":162,"medium":163,"responsiveImage":164},"un and cloud illustration with an upward arrow symbolizing trending TikTok content for May 2026.","Top TikTok Trends for May 2026",{"x":158,"y":158},0.5,1200,676,"https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":165,"webpSrcSet":116,"sizes":166,"src":167,"width":159,"height":160,"aspectRatio":168,"alt":155,"title":156,"base64":169,"bgColor":170},"https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1746735077-ne_blog_thumbnails_may_v1.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 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2440px","https://www.datocms-assets.com/151374/1770131840-grapevine-acquisition-announcement.png?auto=format&fit=max&h=2440&q=85&w=2440",2440,1246,1.9580419580419581,"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgFCgoFBQwFBQUFBREJCgUMFxMZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA0AGAMBIgACEQEDEQH/xAAVAAEBAAAAAAAAAAAAAAAAAAAABv/EABQQAQAAAAAAAAAAAAAAAAAAAAD/xAAWAQADAAAAAAAAAAAAAAAAAAAAAgb/xAAUEQEAAAAAAAAAAAAAAAAAAAAA/9oADAMBAAIRAxEAPwC9ARxQAB//2Q==","#cbe460",{"slug":196,"title":197,"date":10,"categories":198,"thumbnail":203,"thumbnailStyle":10},"beyond-performance-why-the-future-of-activewear-belongs-to-everyday-athletes","Beyond Performance: Why the Future of Activewear Belongs to Everyday Athletes",[199],{"id":200,"slug":201,"title":202},"MRbbOcHbQoOkSXAsol9Qqw","pov","POV",{"alt":10,"title":10,"focalPoint":204,"width":159,"height":160,"thumbnail":205,"small":206,"medium":207,"responsiveImage":208},{"x":158,"y":158},"https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=600&q=85&w=600","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=1000&q=85&w=1000","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=1500&q=85&w=1500",{"srcSet":209,"webpSrcSet":116,"sizes":166,"src":210,"width":159,"height":160,"aspectRatio":168,"alt":10,"title":10,"base64":211,"bgColor":212},"https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.25&fit=max&h=2440&q=85&w=2440 300w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.5&fit=max&h=2440&q=85&w=2440 600w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&dpr=0.75&fit=max&h=2440&q=85&w=2440 900w,https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=2440&q=85&w=2440 1200w","https://www.datocms-assets.com/151374/1756323562-beyond-performance-blog-sneaker-graphic.png?auto=format&fit=max&h=2440&q=85&w=2440","data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgNCg4LDg8bDg0NDhcODQ0NFxYZGBYTFhUaHysjGh0oHRUWJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLBQUFEAUFEC8cFhwvLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAA4AGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAFAAIG/8QAHxAAAgICAQUAAAAAAAAAAAAAAQIAAwQRBRITIUFR/8QAFgEAAwAAAAAAAAAAAAAAAAAAAAID/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AxvQ7OBqKY/Gs1Oz8ha5J7w8RR+Ssro0B6iIDbsdqLzqSVOW11hLCSAf/2Q==","#cce561",{"relatedText":214},"\u003Cdiv>\n\u003Cdiv>\u003Cspan> Want to learn more? \u003Ca href=\"https://hellonewengen.com/contact\">Get in touch\u003C/a> \u003C/span>\u003Ca href=\"mailto:info@newengen.com\" target=\"_blank\" rel=\"noopener\">\u003Cspan>\u003C/span>\u003C/a>\u003Cspan> or connect with us on \u003C/span>\u003Ca href=\"https://www.linkedin.com/company/newengen\" target=\"_blank\" rel=\"noopener\">\u003Cspan>LinkedIn\u003C/span>\u003C/a>\u003Cspan>.\u003C/span>\u003C/div>\n\u003C/div>",1780339434116]